Mini Corn Dogs Bark Way onto Menu at Jack in the Box®

SAN DIEGO - July 25, 2012 - (BUSINESS WIRE) - Jack in the Box® restaurants are adding a popular county fair favorite, corn dogs, to its menu. But unlike its county fair cousins, Jack’s corn dogs are served in bite-sized portions and without sticks. And being the trendy chain that it is, Jack in the Box is going “mini” with the new product and calling them Mini Corn Dogs. Now available for a limited time at participating restaurants, Jack in the Box is serving its Mini Corn Dogs in a 5-piece order, with each bite-sized pup fried to a golden brown.

“We’re adding a fun and tasty twist to an American classic,” said Tracy Dunn, director of menu marketing and promotions for Jack in the Box Inc. “Our new Mini Corn Dogs can be enjoyed as a convenient, easy-to-eat add-on to any meal or as a tasty snack to share with family and friends. This is a great product for our guests and expands our already diverse line of finger foods, which range from French Fries and Seasoned Curly Fries to Egg Rolls, Stuffed Jalapenos and Mozzarella Cheese Sticks.”

[Note to media: Mini Corn Dogs are not available in the following markets: Indianapolis, Oklahoma City, Kansas City and Eureka. A high-resolution photo of Mini Corn Dogs is available at the company’s online photo gallery.]

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 20 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 600 restaurants in 42 states and the District of Columbia. For more information on Jack in the Box and Qdoba, including franchising opportunities, visit www.jackinthebox.com or www.qdoba.com.

Contact:

Jack in the Box Inc.

Brian Luscomb
858-571-2291
brian.luscomb@jackinthebox.com

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