Southbury, CT (Grassroots Newswire) July 25, 2012 – There is no shortage of advice available for entrepreneurs on how to grow a business. But to positively affect the bottom line, Brian Miller, COO of Business Partner Franchising, LLC says, “There are only two areas that create revenue for a company – marketing and sales. All other activities contribute only to expenses.”
A recent survey showed that 87 percent of executives believe marketing and sales are the most pivotal activities in terms of accelerating growth for a company. However, one force that can drive more business to a brand and make a key difference for a company in a marketplace is creating a Unique Selling Proposition (USP) and then communicating it effectively.
“A USP defines what makes you unique and more valuable in the market,” says Miller. “In marketing, there is the old adage - differentiate or die. I help clients establish a USP that will drive business and sales and leave an indelible mark for their brand.”
A USP can, oftentimes, create buzz for a brand and drive traffic to the brand’s store or website. A USP can also encapsulate the essence of the brand. It’s what sets a business apart, describes the qualities that are unique to its particular product or service, and differentiates the business in a way that will make customers purchase its product or service rather than that of its rivals.
Business Partner Marketing Coaches work side-by-side with business owners using Rapid Impact Strategies to help exponentially increase the effectiveness of clients’ marketing campaigns. Through a unique strategic planning process; weekly coaching sessions; and empowering clients with awareness, education, and accountability, marketing business coaches provide a one-stop marketing resource that can help clients achieve their short and long term goals.
“To sustain or increase market share, business owners need to be seen as consistent, value-added players,” says Miller. “Using a marketing coach, either as a outsource partner or on a project-by-project basis, can be the difference between success and failure for a company.”
For more information on how Business Partner Marketing Coach® can help your business, please visit www.businesspartner.com
Business Partner Marketing Coach uniquely offers a full suite of strategic marketing coaching services with the Rapid Impact Solutions specifically designed to tactically increase leads, drive sales and ultimately boosts a business's bottom-line. Also provided are creative marketing services such as Digital media, Printing, Signs & Banners, Tradeshow Displays & Graphics, Promotional Gifts, Embroidered Apparel, and Website & Graphic Design. Entrepreneur Magazine recently ranked Business Partner on the prestigious 2012 Franchise 500 Rankings. More information is available at www.businesspartner.com
Business Partner Marketing Coach® is a registered trademark of Business Partner Franchising, LLC. All rights reserved.