Business Partner Marketing Coaches Say Business Owners Benefit by Marketing Their Differences

Southbury, CT (Grassroots Newswire) July 25, 2012 – There is no shortage of advice available for entrepreneurs on how to grow a business. But to positively affect the bottom line, Brian Miller, COO of Business Partner Franchising, LLC says, “There are only two areas that create revenue for a company – marketing and sales. All other activities contribute only to expenses.”

A recent survey showed that 87 percent of executives believe marketing and sales are the most pivotal activities in terms of accelerating growth for a company. However, one force that can drive more business to a brand and make a key difference for a company in a marketplace is creating a Unique Selling Proposition (USP) and then communicating it effectively.

“A USP defines what makes you unique and more valuable in the market,” says Miller. “In marketing, there is the old adage - differentiate or die. I help clients establish a USP that will drive business and sales and leave an indelible mark for their brand.”

A USP can, oftentimes, create buzz for a brand and drive traffic to the brand’s store or website. A USP can also encapsulate the essence of the brand. It’s what sets a business apart, describes the qualities that are unique to its particular product or service, and differentiates the business in a way that will make customers purchase its product or service rather than that of its rivals.

Business Partner Marketing Coaches work side-by-side with business owners using Rapid Impact Strategies to help exponentially increase the effectiveness of clients’ marketing campaigns. Through a unique strategic planning process; weekly coaching sessions; and empowering clients with awareness, education, and accountability, marketing business coaches provide a one-stop marketing resource that can help clients achieve their short and long term goals.

“To sustain or increase market share, business owners need to be seen as consistent, value-added players,” says Miller. “Using a marketing coach, either as a outsource partner or on a project-by-project basis, can be the difference between success and failure for a company.”

For more information on how Business Partner Marketing Coach® can help your business, please visit

About Business Partner Marketing Coach®

Business Partner Marketing Coach uniquely offers a full suite of strategic marketing coaching services with the Rapid Impact Solutions specifically designed to tactically increase leads, drive sales and ultimately boosts a business's bottom-line. Also provided are creative marketing services such as Digital media, Printing, Signs & Banners, Tradeshow Displays & Graphics, Promotional Gifts, Embroidered Apparel, and Website & Graphic Design. Entrepreneur Magazine recently ranked Business Partner on the prestigious 2012 Franchise 500 Rankings. More information is available at

Business Partner Marketing Coach® is a registered trademark of Business Partner Franchising, LLC. All rights reserved.


Cynthia Schick
CLS Communications
(980) 245-7145


Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Club Pilates
Are you looking for an opportunity to explore other paths in your life? Are you trying to change things up or find something that offers you more...
Customers vote Fuddruckers the "Best Burger in Town" in more cities than any other national hamburger chain - by far! No other chain even...
The Joint Corp.
The Joint® Chiropractic is reinventing chiropractic care. Our vision is to become the largest, most respected provider of chiropractic services...
Red Mango
Based in Dallas and with more than 300 locations across the U.S., Mexico, El Salvador and Uruguay, Red Mango is a rapidly-expanding retailer of...
School of Rock
With more than a decade of experience and over 170 schools throughout North and South America, Africa and Asia Pacific, School of Rock is the leader...

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)