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Menchie's Teams Up With MDA To Help Fight Muscular Dystrophy

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Frozen Yogurt Stores Nationwide to Sell 'Make a Muscle' Mobiles Throughout August

TUCSON, Ariz., July 31, 2012 /PRNewswire-USNewswire/ -- The Muscular Dystrophy Association and Menchie's Global Headquarters are teaming up throughout the entire month of August to help "spread smiles" for children and adults affected by neuromuscular disease.

Beginning Aug. 1 through Sept. 3, Menchie's guests can show their support for MDA by purchasing and signing a $1 Make a Muscle, Make a Difference® mobile when they purchase frozen yogurt at any of Menchie's 200 nationwide locations.

Local area families served by MDA will benefit from every frozen yogurt mix and mobile sold. A special coupon for 15 percent off the next visit to Menchie's is included in the promotion as a thank you for each mobile purchased.

"Menchie's is proud to 'Mix it up for MDA' this August with the Make a Muscle mobile campaign," said Amit Kleinberger, CEO of Menchie's Global Headquarters. "We take pride in giving back to our local communities through fundraisers and know that we can count on our generous guests to put a little extra 'muscle' in their mix to support MDA and those affected by muscle disease. The Menchie's philosophy is all about spreading smiles, and partnering with the MDA will help us meet our objective to spread more smiles nationwide."

This is the first year MDA has partnered with Menchie's stores nationwide for a mobile campaign. Funds raised support MDA's programs of research and health care services, including MDA summer camp.

"MDA is excited to kick off our new national partnership with Menchie's," said MDA Executive Vice President of Business Development Kevin Moran. "We love that Menchie's is committed to 'spreading smiles' and the theme certainly fits right in with our summer camp program. This is a simple and easy way to give back. We thank Menchie's and encourage their guests to help fight muscle disease this summer."

About Menchie's

Menchie's creates lasting memories through its mission statement to make every guest smile and by being the friendliest place on earth. Providing an unparalleled guest experience that is warm, welcoming, tasty and fun, Menchie's stores contain interactive elements such as chalkboards for kids, party rooms, enjoyable music, arts and crafts, and indoor/outdoor seating areas where friends and family gather. Placing a focus on people and community before commerce, Menchie's franchisees actively donate thousands of dollars to local school programs and charitable organizations.

With its own proprietary frozen yogurt label, Menchie's guests create their own unique combinations from over 100 rotating yogurt flavors and 70 rotating toppings. In July 2010, Menchie's was awarded first place in Restaurant Business Magazine's annual 'Future 50' list, ranking it the fastest-growing franchise in the restaurant industry. In 2011, the company repeated its top mark, achieving second place on the list. In 2012, Menchie's was included in Entrepreneur magazine's "Franchise 500" list as well as ranked in the publication's "Fastest-Growing," "Top New" and "America's Top Global" franchise categories.

Menchie's has more than 220locations open in the United States, Canada, Japan, Australia, Puerto Rico and Guam, with an additional 250 currently in development, and is poised to total more than 300 open stores by the end of 2012, and expects to celebrate 500 open stores in 2013. For more information, including franchising opportunities, visit menchies.com.

About MDA

MDA is the nonprofit health agency dedicated to curing muscular dystrophy, ALS and related diseases by funding worldwide research. The Association also provides comprehensive health care and support services, advocacy and education.

For more information, visit mda.org and follow MDA on Facebook (facebook.com/MDAnational) and Twitter (@MDAnews).

SOURCE Muscular Dystrophy Association

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