Taco Bell® Reveals 2012 Feed The Beat® Lineup

Taco Bell’s Commitment to Music Continues to Grow, Providing More Than Just Great Food to Support Up-and-Coming Artists

IRVINE, Calif., July 31, 2012 – Today, Taco Bell® announced its 2012 Feed the Beat® roster, which includes 100 up-and-coming artists from across the United States who will receive $500 in Taco Bell gift cards to keep their hunger satisfied on the road. The new lineup marks the most diverse Feed the Beat group yet – ranging from rock bands, to DJs to country artists – some of whom will be given the unique opportunity to be a part of the brand’s ground-breaking marketing campaigns.

“I've been a lover of all things Taco Bell for a LONG time, so having them support us through Feed the Beat has been a pleasure and a privilege,” said Neon Trees drummer and percussionist, Elaine Bradley. “It's fun to travel across the country and find the very best Taco Bell restaurants. Shout out to my favorite so far on S. Perkins Rd in Memphis, Tenn.!”

Taco Bell’s footprint continues to grow within the music industry from its ongoing support of Feed the Beat artists on tour, to activations at some of the most notable music festivals, to leveraging its partnership with MTV. In 2011, Taco Bell featured Feed the Beat alumnus Chiddy Bang for the first time in a national commercial, introducing millions of fans to “The Good Life.” As a result, Taco Bell advertisements continue to incorporate music from Feed the Beat artists. This year, Dale Earnhardt Jr. Jr.’s “Morning Thought” was featured in a commercial for Doritos® Locos Tacos, titled Nacho Superstar, Palenke Soultribe’s “Te Veo” set the tone for the current Cantina Bell™ Menu ad, and “5, 6, 7, 8” by Fake Problems was used in another national commercial, Pockets, which helped launch the new Taco Bell brand campaign, Live Más.

“It doesn’t get much better than FourthMeal and great music,” said, Brian Niccol, Chief Marketing Officer, Taco Bell Corp. “We encourage our consumers to discover innovative tastes and music, and we hope that our support of these artists can help them achieve their dreams and Live Más.”

The first chance to catch a few of the 2012 Feed the Beat artists on tour will be at this week’s Conflict of Interest show in Chicago. The show will feature new Feed the Beat artists Fidlar, Royal Teeth and Ambassadors. Just like the artists, fans at this concert get to enjoy free Taco Bell as FourthMeal items are handed out, including the wildly popular Doritos Locos Tacos. Fans across the nation can receive all the latest news and music updates on Feed the Beat artists by following @FeedtheBeat on Twitter and liking Facebook.com/FeedtheBeat.

Feed the Beat has supported nearly 600 artists since its inception in 2005. Below is a list of all 100 artists in Taco Bell’s 2012 Feed the Beat lineup.

3LAU

  Killer Mike

A Great Big Pile of Leaves

  Kinky

Adelitas Way

  KoKo

Ambassadors

  Kyng

American Authors

  La Vida Boheme

Animal Kingdom

  Maggie Rose

Balance & Composure

  Make Do And Mend

Bearcat

  Manika

Birds & Batteries

  Mason

Blondfire

  Mexican Institute of Sound

Bonaventure

  Midnight Red

Brick + Mortar

  Ming

Bronze Radio Return

  Mustard Pimp

Brothers of Brazil

  Nortec Collective Presents: Bostich & Fussible

Caveman

  Owen

Chelsea Grin

  Palenke Soultribe

Chelsea Wolfe

  Passenger

Civil Twilight

  Periphery

Cold Fronts

  Pomegranates

Crystal Antlers

  Ritmo Machine

Cursive

  River City Extension

Datsik

  Rome

Daytrader

  Royal Teeth

Dee Goodz

  Sainthood Reps

Devin

  Savoir Adore

Dillon Francis

  Scars on 45

Downtown Struts

  Shiny Toy Guns

Dry The River

  Sirah

Easy Star All-Stars

  Sister Crayon

Empires

  Slightly Stoopid

FAWN

  Team Spirit

FIDLAR

  The Dangerous Summer

Fort Lean

  The Dirty Guv'nahs

Foy Vance

  The Green

Frankie Ballard

  The Hounds Below

Geographer

  The Knocks

Girl in a Coma

  The Life and Times

Hacienda

  The Lovely Bad Things

Heavy Cream

  The Lumineers

Husky

  The Rocketboys

Iamsu

  The SIlent Comedy

Imaginary Cities

  The Story So Far

Imagine Dragons

  Tito Lopez

J. Roddy Walston & The Business

  Trapper Schoepp & The Shades

JEFF The Brotherhood

  Trouble Andrew

JJAMZ

  Twenty One Pilots

Jon Pardi

  Vacationer

Josh Thompson

  We Are The Ocean

Kate Miller-Heidke

  We Came As Romans

Kids These Days

  Yung Skeeter


Feed the Beat began as an organic effort to help feed up-and-coming artists on tour by giving them Taco Bell gift cards. The program continues with the same organic roots, still giving Feed the Beat artists Taco Bell gift cards, but has since expanded to leverage the brand’s relationships with network partners, sponsorships and MTV, as well as provide support through Taco Bell’s strong online presence – a crowd of nearly nine million fans. With Feed the Beat’s expansion to various genres of music, there is an artist and sound for nearly everyone to enjoy.More on Taco Bell's Feed the Beat Program

Artists from across the country applied for the Feed the Beat program by filling out an online submission form on www.feedthebeat.com. To be eligible, artists needed to have a dedicated fan base, be on tour during the fall and have a dedicated Web page. The submission also gave artists the opportunity to express their hunger for Taco Bell and share their own stories about eating FourthMeal while touring. A panel of judges selected Feed the Beat artists based on performance and musicianship, originality and material selection, in addition to overall appeal and personality.

Fans and interested artists can head to www.feedthebeat.com for more information and to find more about the full list of 2012 Feed the Beat artists and alumni, as well as follow along with their involvement in the program on Twitter @FeedtheBeat. Previous Feed the Beat artists include: Andrew W.K., Cobra Starship, Gym Class Heroes, Girl Talk, Passion Pit, Best Coast, Walk The Moon, Fun., Young The Giant, Portugal. The Man, Wavves, Dr. Dog and more.

About Taco Bell Corp.

Taco Bell Corp. ("Taco Bell"), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-style quick service restaurant. Taco Bell serves tacos, burritos, signature quesadillas, nachos, and other specialty items. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.

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