Are You Worthy of Wendy's Baconator? Prove it at the Ultimate Baconator® Challenge Tour

Son of Baconator sets out to feed hungry fans and find a league of true bacon lovers

DUBLIN, Ohio, Aug. 23, 2012 // PRNewswire // -- Wendy's® Baconator® is putting his offspring, Son of Baconator™, to the test to see if he can earn his "strips" by touring America with the Ultimate Baconator® Challenge Tour, a nationwide journey aimed at finding and rewarding a league of Baconator Approved fans. While bacon mania has seized the nation with everything from bacon bandages to bacon breath mints, Wendy's has challenged itself to provide the best tasting bacon around. Now Wendy's is asking Americans to prove their love of bacon by participating in a tour full of bacon-themed challenges while enjoying free bacon-y goodness in the process.

The Ultimate Baconator® Challenge Tour will make its way across the nation, stopping in 20 towns big and small and tailgating at a handful of college football games to give away more than 30,000 free Son of Baconator sandwiches. Bacon aficionados will also receive free samples of Wendy's Frosty™ desserts, gift cards, and bacon-themed T-shirts and merchandise.

"I know bacon because I am bacon, and I trust my son to find the most worthy bacon lovers in America," said Baconator. "I dare you to 'meat' your match on a tour stop near you to take my challenge."

In 2011, Wendy's debuted the Dave's Hot 'N Juicy™ Cheeseburger on the Hot 'N Juicy Tour of America bringing cheeseburgers to people across the country. This year, Wendy's will bring the Son of Baconator, added to Wendy's menu in July, straight to the mouths of fans. The Son of Baconator stacks four strips of center-cut, Applewood Smoked Bacon onto two 2.25-ounce patties of 100% pure, North American, fresh, never frozen beef*. This hearty bacon cheeseburger is topped off with two slices of melted American cheese, ketchup and mayonnaise and served on a premium buttered, toasted bun.

You can follow the Ultimate Baconator® ChallengeTour on Facebook.com/Baconator and Twitter (@IAmBaconator, #BaconatorChallenge) for the latest updates from the road.

* Fresh beef available in the contiguous United States and Canada.

About The Wendy's Company

The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and company restaurants in the U.S. and 27 countries and U.S. territories worldwide. For more information visit www.wendys.com, or www.aboutwendys.com.

Media Contacts:

Denny Lynch
614-764-3553
Denny.lynch@wendys.com

Amy Robinson
404-879-9126
Amy.robinson@ketchum.com

SOURCE Wendy's

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