Valley's Award-Winning Tenth Smashburger to Sizzle into Mesa

"Better Burger" Restaurant Opens Newest Location on Sept 5

Mesa, AZ (PRWEB) August 24, 2012 - Smashburger, the nation’s fastest growing “better burger” restaurant and Phoenix’s Best Burger, as voted by the readers of Phoenix New Times and Arizona Foothills Magazine, is set to open its newest Valley location on Wednesday, September 5 at 2837 N Power Road at the Village at Las Sendas in Mesa. This is the tenth of thirty Phoenix-area Smashburgers that local franchisee SunWest Burgers, Smashburger’s two-time Franchisee of the Year, is slated to open over the next five years. The other nine Phoenix-area restaurants are located in Avondale, Glendale, Peoria, Phoenix and Tempe.

At Smashburger the secret is in the smash. They start with 100-percent—fresh, never frozen, Certified Angus Beef and smash it on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, every Smashburger is served on a butter toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.

“In every Smashburger market, we explore the tastes and flavors of the region and bring it to our menu in an innovative way,” said Tom Ryan, Founder and Chief Concept Officer of Smashburger. “Mesa residents will enjoy the unique burger, chicken sandwiches and salads we’ve created just for the Phoenix menu.”

Each Phoenix-area Smashburger will feature a regional menu created with regional flavors and tastes in mind. The Phoenix menu includes the signature Arizona Smashburger, which is a 100-percent Certified Angus Beef burger, topped with habanero cheese, guacamole, lettuce, tomato, onion, chipotle mayo and fresh jalapenos on a chipotle bun. Phoenicians can also enjoy the Arizona Devil Dog topped with habanero cheese, guacamole, fresh jalapenos, spicy chipotle sauce and tomatoes on a lightly toasted poppy seed bun as well as the Arizona Cobb Salad featuring diced chicken breast, cheddar cheese, tomatoes, red onions, crisp romaine and iceberg lettuce, with spicy chipotle sauce and topped with guacamole and fresh jalapenos.

Smashburger’s signature recipes and create your own burgers are smashed fresh, served delicious every time. But Smashburger is more than just burgers. The restaurant also serves up delicious chicken sandwiches, grilled and seared hotdogs, and delicious salads, with an array of sides like veggie frites and rosemary and garlic–seasoned Smashfries. Guests can pair their meals with beer, wine, handspun Häagen-Dazs shakes, and root-beer floats.

“We brought the first Smashburger to the Valley in late 2009 and now, three years later, we’re opening our tenth location,” says Kurt Riske, Brand Manager for SunWest Burgers. “We are beyond thrilled with the response we’ve received from burger lovers at our nine other locations and we’re excited to venture farther east, bringing our better burgers to Mesa.”

About Smashburger

Smashburger is the country’s fastest growing, fast casual “better burger” restaurant. Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are “smashed”, seared and seasoned on the grill to juicy perfection for every individual order. Guests can create their own burger masterpiece or enjoy one of Smashburger’s innovative signature recipes, including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared entrée salads, kids meals, handspun Häagen-Dazs® shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 165 restaurants nationwide. Smashburger topped the Forbes Most Promising Company list in 2011 and was also named to the 2011 Inc. 500 list. It is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award. To learn more, visit http://www.smashburger.com.

About Consumer Capital Partners

Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit http://www.consumercp.com.

About SunWest Restaurant Concepts, Inc.

A subsidiary of Phoenix-based SunWest Restaurant Concepts, SunWest Burgers LLC principals--David Doty, Chuck Riske and Robin Yoshimura-- collectively bring over 40 years of restaurant industry experience to Smashburger. Early 2009, they signed a 30-unit development agreement with Smashburger to develop units in Maricopa County over the next five years. They are a Founding Club franchisee member and part owner in the overall company developing the Smashburger brand. SunWest recently received the "2011 Franchisee of the Year" award from Smashburger for their outstanding performance in the Phoenix market, after previously earning this award for 2010. SunWest also operates 5 Jerry’s Restaurants and 6 Black Bear Diners in Arizona, Nevada and Oklahoma.

Contact:

Christina Calhoun
Table 12 Marketing
www.table12marketing.com
(602) 690-8180

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