California Tortilla Pledges $25,000 to Dine Out for No Kid Hungry

Chain Announces Dine Out Truck Hunt, In-Store Donations and Food Incentives for Customers

August 29, 2012 // Franchising.com // Washington, D.C. – East Coast fast casual chain CALIFORNIA TORTILLA has pledged a minimum of $25,000 to Share Our Strength’s annual Dine Out for No Kid Hungry. Customers will be a encouraged to donate $1 to the cause in any California Tortilla location from Tuesday, September 4th throughSunday September 23rd. Customers who donate will receive a coupon valid for a free taco on their next visit.

In addition to the in-store collection, customers can enter the California Tortilla Dine Out Truck Hunt. Through a partnership with food distributor Saval Foods and Chesapeake Business Solutions, California Tortilla will place Dine Out-themed public service announcement posters on the sides of delivery trucks all over the chain’s footprint.

Customers who take a photo of the signs -- NOT WHILE THEY ARE DRIVING -- and upload them to the chain’s Facebook page, mention them on Twitter (#caltorttruckhunt) or email them to spunky@caltort.com will be entered to win a free catered party for 20 people. Also, the corporate office will donate $1 to Share Our Strength for each photo uploaded and sent.

“At California Tortilla we take food very seriously and that includes the huge issue of food insecurity right here at home,” said Vice President of Marketing, Stacey Kane. “The Share Our Strength Dine Out for No Kid Hungry allows us to involve our customers in ending childhood hunger.”

Over 16 million kids in the United States, nearly 20% of all kids in the country, deal with hunger. This is the 4th year California Tortilla hasparticipated in the Dine Out.

About California Tortilla

Fast Casual leader California Tortilla serves fresh, made-to-order, delicious, award-winning signature burritos, quesadillas, salads and other “Cal-Mex” favorites. Based in Rockville, MD, the fast-casual chain has nearly 40 locations across the East Coast in Maryland, Virginia, Pennsylvania, Delaware, Massachusetts and the District of Columbia. They are best known for their fresh food, unique recipes, innovative promotions, customer and community engagement via Twitter, Facebook and their famous newsletter, Taco Talk.

For more information and to inquire about franchising opportunities, please visit www.californiatortilla.com or call 301-545-0035.

Media Contact:

Mike Schaffer
Michael.Schaffer@iostudio.com
202.531.3009

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