Bruegger's Bagels Joins Effort to End Childhood Hunger in America
Facebook campaign and coupon sales to benefit Share Our Strength's Dine Out For No Kid Hungry.
BURLINGTON, VT, August 30, 2012 /24-7PressRelease/ -- One in five children in America can't count on getting enough to eat each day, according to the U.S. Department of Agriculture. To do their part, Bruegger's Bagels will kick off a fundraising campaign on September 4 to support Share Our Strength's No Kid Hungry campaign, joining thousands of restaurants nationwide in the fight to end childhood hunger in America.
Bruegger's will raise money through its Facebook page and in the company's 300-plus bakeries across the U.S. On Facebook, people can simply "Like" Bruegger's and the bagel leader will donate $1 to Dine Out For No Kid Hungry.
In the bakeries, guests can purchase coupon books for $3, with 100 percent of the proceeds going to the campaign. Each $3 purchase helps provide a child with up to 30 nutritious meals, and guests can use the coupons, worth more than $20 in approximate value-- including free bagels, soups or sandwiches (some with purchase)--throughout the year.
"Hunger is such a problem in our country, but it has a solution," said Jim Vinz, co-CEO of Le Duff America, Bruegger's parent company, and chairman of the Dine Out For No Kid Hungry Advisory Board. "We have enough food in this country and know that if we work together we can connect kids - through donations, awareness, education, and improved access - to the nutritious meals they need to lead happy, healthy lives."
Bruegger's has set an aggressive goal for its fundraising efforts this year. The brand hopes to quadruple its donation from $25,000 in 2011 to $100,000 in 2012, to help No Kid Hungry raise awareness, support school breakfast, summer and after-school meal programs, and educate kids and their families on how to cook healthy, inexpensive meals. The campaign ends Sept. 22.
"Everyone - private citizens, businesses, policymakers, and nonprofits - has a role in helping end childhood hunger in America," said Share Our Strength founder and CEO Billy Shore. "I encourage everyone to dine out often at participating restaurants wherever they are this September. Then visit NoKidHungry.org to join this national movement to ensure that every child in America has access to the nutritious food they need, every day."
About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc. (BEI), a leader in the fast casual restaurant segment, operates more than 300 Bruegger's bakeries in North America. Renowned for its award-winning bagels, Bruegger's offers a wide variety of freshly prepared breakfast and lunch options made with high-quality, simple ingredients served with its unique brand of hospitality. Bruegger's is dedicated to the communities it serves and supports charitable causes locally and nationally. BEI's parent company, Groupe Le Duff, SA, is the world's second largest company in the bakery-cafe sector. Founded in 1983, BEI is headquartered in Burlington, Vt. For more information, please visit http://www.brueggers.com or become a fan on Facebook at http://www.facebook.com/brueggers.
About Share Our Strength's Dine Out For No Kid Hungry
Share Our Strength's Dine Out For No Kid Hungry is a national fundraising event that brings together thousands of restaurants and millions of consumers to help make sure no child in America grows up hungry. Every September, participating restaurants raise funds in a variety of ways to support the No Kid Hungry campaign, Share Our Strength's national movement to end child hunger in America. Share Our Strength's Dine Out For No Kid Hungry is sponsored by Sysco, American Express, Ecolab ONEHOPE Wine, SCA, Food Network, Clear Channel and the National Restaurant Association. Visit http://www.DineOutForNoKidHungry.org.
Tracy Aiello | Kathryn Calley