STAMFORD, Conn. - September 6, 2012 - (BUSINESS WIRE) - Westin Hotels & Resorts announced today that the brand has exceeded $125 million in retail sales since the launch of the program in 2000. In twelve years, Westin has sold more than 100,000 Heavenly Beds, 250,000 Heavenly Pillows and over 173,000 White Tea by Westin scented products. To celebrate the milestone, Westin is encouraging consumers to take home a little piece of Heaven during the limited-time anniversary Heavenly Sale, taking place September 8-22. The sale includes all of Westin’s luxurious retail items, including the sumptuous 10-layer Heavenly® Bed and signature White Tea by Westin home fragrance collection.
Since Westin introduced the Heavenly Bed in 1999, more than 100 million guests have tucked themselves in at Westin hotels around the world including U.S. Presidents, Hollywood royalty and professional athletes. As the brand grows meaningfully around the world so does its retail success. Westin’s retail products have gained such staggering popularity in Asia that despite the brand lacking an e-commerce site for the region, each month on average approximately 110 Heavenly Beds are purchased upon checkout across the brand’s 39 properties in that region.
To celebrate the continued success of the Heavenly Bed, Westin is offering customers who visit www.westin.com/store between September 8 and 22 20% off every item in the Westin retail line, including the Heavenly® Bed; White Tea by Westin candles and oil diffusers; Brazilian combed cotton towels and bath sheets; and a variety of bathroom fixtures.
Known as the travel industry’s innovative leader, Westin revolutionized the travel industry with the 1999 launch of the Heavenly® Bed, an icon that inspired countless imitators. Due to incredible popular demand, Westin became the first hotel company to sell a signature retail line with the unveiling of the Heavenly® Bed in-room catalogue in 2000. Since then, Westin has expanded its reach by offering a wide array of products, from candles to showerheads, as well as strategic partnerships with major retail companies including Nordstrom and Pottery Barn. In December 2011, Westin announced that the signature Heavenly® Bed would be available for purchase in the Pottery Barn catalog, website and stores, offering consumers an additional opportunity to experience the brand’s signature sleep experience at home.
For more information on Westin Hotels & Resorts, please visit www.westin.com, Facebook or follow Westin on Twitter.
Westin Hotels & Resorts offers innovative programs that transform every aspect of a stay into a revitalizing experience. All Westin signature services – like the Heavenly Bed, delicious SuperFoodsRX® and WestinWorkout® studio – have been designed with the guests’ well-being in mind. Westin hotels, with more than 186 hotels and resorts in nearly 40 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT). Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,112 properties in nearly 100 countries and 154,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest® (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.westin.com
(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)
Nancy J. Friedman PR