Dallas, TX (September 5, 2012) — Bennigan’s Franchising Company can’t wait for St. Paddy’s Day 2013, so it is gearing up for the Big Day in a big way. Bennigan’s restaurants across the country are kicking it off with “1/2 Way to St. Paddy’s Day” parties around September 17th, then continuing the countdown on the 17th of each month (October-February) with featured specials aimed at the inner Leprechaun in all of us.
“At Bennigan’s, Every Day is St. Paddy’s Day,” said Paul Mangiamele, Bennigan’s President & CEO. “Our Irish Hospitality isn’t just a once a year thing, so ‘getting our green’ on with a celebration of our Legendary food and drinks every month is a win-win for our guests and our restaurant teams.”
The “1/2 Way to St. Paddy’s Day” promotion features a big celebration at every Bennigan’s location on or around September 17th, the halfway mark to St. Patrick’s Day. Participating restaurants will welcome guests with food and drink specials, live music, green beer, giveaways and more. Continuing the theme, Bennigan’s restaurants will be counting down to the Big Day in March with a celebration on the 17th of each month through February. These festivities will include featured green drinks such as the new Irish Flag shot, Irish Lemonade, Celtic Cooler and Jack Daniel’s Apple Sour, as well as food specials and exclusive discounts.
“Bennigan’s owns March 17th,” said Mangiamele. “Throughout September, our restaurants will be giving out ‘countdown coupons’ worth 25% off your entire food purchase on the 17th of each month. We’re going to keep the excitement building through February, then gear up for the Big Day with the biggest party anyone has ever seen.”
Bennigan’s has returned to its roots established 36 years ago, “bleeding green” with a determination to provide a Legendary experience to every guest, every meal, every day. While closing in on nearly 100 restaurants, the company is progressively building upon the resurgence of the brand with improvements introduced after Mangiamele took over as chief executive in May 2011 to bring the iconic American brand back to its former glory. The overhaul includes menu optimization, increased operational standards, server training and local store marketing pushes, as well as a new prototype that debuted a smaller footprint, updated menus and bar offerings, uniforms, logos and signage.