Nurse Next Door Home Health Care Franchise Meets Growing Challenges of Senior Care
Demographics, Market Forces Drive Need for Client-Oriented Home Health Care
VANCOUVER, BC--(Marketwire - Sep 11, 2012) - The U.S. government released data this year that vividly illustrate how enormous, and growing, the need is in the United States for home health care services.
The data reveal that two related occupations are expected to grow more quickly than any other between now and 2020: personal care aide and home health aide, both of which are expected to increase by about 70 percent.
It's the product of a series of inescapable factors: the Baby Boomers just beginning to hit retirement age; rising health care and nursing home costs, life expectancies that continually rise; and new seniors' overwhelming preference to remain at home even if they're mentally or physically impaired.
Nurse Next Door, a thriving Canadian home health care franchise system that's begun an aggressive American expansion, is prepared to meet the massive challenge of caring for a generation of seniors with a care model unparalleled in the industry.
"Most home health care companies are what we call 'task-oriented,' which means they start by offering certain services and tailor care around what they can sell," said Nurse Next Door CEO and co-founder John DeHart. "From the time Ken Sim and I started Nurse Next Door in 2001, we were determined to serve our clients based on their needs, which can be as much emotional and psychological as medical and physical. It's about caring, not just health care."
Nurse Next Door's expansion into the States is coming at an opportune time. Seniors, population about 40 million, made up 12.9 percent of Americans in 2009, roughly one of every eight. By 2030, that percentage is projected to be up to 19, or nearly one in five.
About Nurse Next Door
About Nurse Next Door Home Care Services
Nurse Next Door Home Care Services (www.nursenextdoorfranchise.com) is one of North America's fastest-growing home care providers and is dedicated to delivering flexible, affordable and quality care options to seniors. Founded in 2001, Nurse Next Door has more than 50 locations across North America and is focused on becoming a globally admired brand.
Vice President, Marketing and Communications