Women's Initiative for Self Employment Honors Home Instead Senior Care Owner as 2012 Woman Entrepreneur of the Year

Michelle Rogers Is a Silicon Valley Region Winner

MOUNTAIN VIEW, CA - (Marketwire - Sep 11, 2012) - Michelle Rogers, owner, Home Instead Senior Care, has been selected as a 2012 Woman Entrepreneur of the Year for the Silicon Valley Region by the Women's Initiative for Self Employment. The nonprofit group is celebrating eight female business owners who support their communities and help stimulate the local economy.

The Woman Entrepreneur of the Year Awards began in 2009 and have honored more than 100 women business owners from cities throughout the Bay Area.

"Every year, we honor innovative and inspiring business leaders and entrepreneurs who are seen as role models to our clients," said Nicole Levine, interim chief executive officer, Women's Initiative for Self Employment. "Michelle Rogers bio hits the mark as someone who has been a Bay Area business leader for more than 30 years. She exhibits a spirit of community through her Home Instead Senior Care franchise by consistently being active in various civic pursuits and employing people from across Silicon Valley."

The Women's Initiative for Self Employment provides low-income women with the business training, funding and ongoing support they need to start their own businesses and become financially self-sufficient.

"I am honored to be chosen amongst such a tremendous group of talented women," Rogers said. "Being recognized by the Women's Initiative inspires me to continue supporting my locality by contributing to local organizations and hiring outstanding people in the area."

The women will be recognized at a reception on Oct. 11 in Menlo Park, Calif.

About Home Instead Senior Care

Home Instead Senior Care provides in-home care for seniors in 13 communities across the South Bay in Northern California. Services include three-hour to 24-hour care, assistance with all daily living activities, Alzheimer's care, and non-medical needs. Home Instead Senior Care has been serving seniors in the San Francisco Bay Area for more than 10 years. For more information, please visit http://www.homeinstead.com/mountainviewca


Janet Haney



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