"Mas Es Mas" at The New Miami Subs Grill with Introduction of a Latin Fusion Menu

South Florida based restaurant franchise readies for worldwide expansion and National Hispanic Heritage Month with debut of their Latin Fusion Menu this September.


[START]t. Lauderdale, Fla. - The iconic franchise chain announces a new Latin Fusion menu rollout in restaurants beginning September 4 following franchising expansion efforts in South America and the announcement of international music sensation Pitbull as an equity partner in the company. The New Miami Subs Grill highlights the Hispanic influence and fusion of cultures and flavors in South Florida, while providing new and existing customers a wider variety of ethnic flavors. The menu debut arrives just in time for National Hispanic Heritage Month, which is celebrated nationwide September 15 through October 15.

“The introduction of Miami Sub’s Latin Fusion Menu is largely a reflection of the exciting global growth and changes that we’ve experienced within the company including the announcement of international music sensation Pitbull as an equity partner and board member,” says CEO Richard Chwatt. “We are excited to offer our loyal brand followers and new customers the opportunity to experience familiar flavors and the option to mix a taste of ‘home’ with their Miami Subs favorites as we continue domestic and worldwide expansion efforts,” says Vice President Frank Baran.

Miami Sub’s new Latin Fusion Menu introduces the Cuban Sandwich, the widely popular Cuban favorite that has become synonymous with Miami, served on a 6” or 12” sub roll, panini style; The Roast Pork Sandwich, mojo marinated pork with sautéed onions, pickles and potato sticks served on a round brioche roll; Tostones, a Caribbean side dish of fried green plantains; Yellow Rice; Guava Cheesecake and tropical beverages, Materva and Jupina. Existing Latin-inspired Miami Subs menu items which have earned a permanent spot on the new Latin Fusion Menu include the Nacho Ordinary Cheesesteak, Fajita Cheesesteak, along with the recently added Havana Burger and Jalapeno Bites.

The iconic franchise chain has had a notable year with several new product introductions, including healthy dining options certified by Healthy Dining Finder as well as a line of premium fresh Angus Steak Burgers. The Latin Fusion Menu serves as a way for The New Miami Subs Grill to pay homage to the community it has flourished in and the opportunity to offer their loyal followers a blend of familiar flavors with their Miami Subs favorites. There is no doubt that the recent announcements of expansion into South America and, most notably, the equity partnership with global superstar and entrepreneur Armando Christian Perez, known as Pitbull, are influencing the direction of the chain.

About Miami Subs

The New Miami Subs Grill, a South Florida company, has been serving great food for over 20 years with the first true Miami Subs restaurant opening in 1988. The iconic franchise chain beloved by fans worldwide, has grown to become Florida’s largest regional sub and grill chain featuring world famous Philly cheesesteaks, wings, gyros and fresh Angus Steak burgers. Delivery, beer, wine and breakfast available in select locations. Miami Subs currently has locations in Florida and South Carolina, with a location in Guyana slated to open at the end of 2012. The South Florida staple is in growth mode and in the midst of aggressive expansion efforts, both domestically and abroad. For franchising and other information, visit www.miamisubs.com or follow @MiamiSubs on Twitter and Facebook at www.facebook.com/miamisubsgrill.

For more information on Miami Subs Grill, a full list of locations and menu, please visit www.miamisubs.com. To schedule a media interview, please contact msoudry@thegabgroup.com

Media Contact:

Michelle Soudry
The Gab Group
561.750.3500
msoudry@thegabgroup.com

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