Calling All UFC Fans: Think You’re Tough Enough?

Boston Pizza launches Octagon pizza nationwide & gives Canadian fans a chance to meet Dana White

September 19, 2012 // Franchising.com // TORONTO – Boston Pizza, the Official Sports Bar of UFC® Canada, is bringing fans across the country two ultimate experiences: Octagon pizza during every Pay-Per-View event and the chance to meet UFC® President Dana White at UFC® 154 in Montreal by participating in its Tough Enough contest. The contest, beginning today through to October 21, asks fans to prove that they are “tough enough” for the UFC® by posting embarrassing, predetermined Facebook status updates on their profiles.

In addition, Octagon pizzas, first introduced exclusively in Calgary during UFC® 149, will now be available at participating locations throughout Canada during all UFC® Pay-Per-View events starting with UFC 152 Jones vs. Belfort taking place this Saturday, September 22, in Toronto.

“As an official partner of UFC® Canada, we have access to prizes and experiences for our guests that they can’t get anywhere else such as the chance to meet Dana White in Montreal later this year,” said Steve Silverstone, Executive Vice President of Marketing at Boston Pizza. “We also strive to bring fans a unique viewing experience in our sports bars and are thrilled to serve up Octagon pizzas nationwide for all UFC® Pay-Per-View events.”

Prove you’re Tough Enough

Following a successful first round this summer, Tough Enough is back and the stakes are even higher. The national contest, sponsored by Boston Pizza and located on the UFC Canada Facebook page, kicks off on Monday, September 17 and gives fans the opportunity to win the ultimate UFC 154 weekend in Montreal which includes meeting UFC® President Dana White.

To prove if they are “Tough Enough” for the UFC®, Canadian UFC® fans will be asked to choose from a list of embarrassing, predetermined Facebook status updates and post them to their profile such as, “Longest day ever. So much stress. Need hug from mom ASAP” and “Just brought home Mr. Whiskers. How many cats do you need before you’re considered a cat lady?”. The grand prize winner will have the exclusive opportunity to meet Dana White and receive two floor seats near The Octagon® for UFC® 154 in Montreal, , flight and accommodations, $200 in Boston Pizza gift cards, $500 in spending cash and UFC® merchandise.

Canadians are encouraged to participate daily in updating their Facebook status, and each status update will act as an entry to the contest. The contest will be held at www.facebook.com/ufccanada

Take on the Octagon

Octagon Pizzas are available in large size on classic dough in any of Boston Pizza’s gourmet and create-your-own pizza varieties. They can be ordered for dine-in at participating Boston Pizza locations in Canada during UFC® Pay-Per-View events beginning with UFC® 152 on Saturday, September 22, 2012.

About Boston Pizza

Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 340 restaurants in Canada. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as one of Canada’s 50 Best Managed Companies. Boston Pizza International Inc. is located in Richmond, B.C., and has regional offices in Mississauga, Ont., and Laval, Que. For more information, visit www.bostonpizza.com.

About Ultimate Fighting Championship®

Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world. In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX.

In addition to its reach on FOX, UFC programming is broadcast in over 149 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over two million followers on Twitter. Ancillary UFC businesses include best- selling DVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed® video game franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.

Contacts:

Perry Schwartz
Director of Communications, Boston Pizza International
905-361-3616
pschwartz@bostonpizza.com

Joseph Cariati
High Road Communications
416-644-1378
Joseph.cariati@highroad.com

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