California Tortilla and History Channel Ask: Can Tortilla Chips Predict the Presidential Election?

Fast Casual Chain to appear on Cable Network Saturday Night; Free Food for Customers

September 25, 2012 // Franchising.com // WASHINGTON, DC – Can tortilla chips predict who will win a Presidential election? “How the States Got Their Shapes,” which airs on the H2 network, will be answering that question with help from East Coast fast casual restaurant chain California Tortilla. The segment will appear on the popular show’s season premiere Saturday, September 29, at 10:00 P.M. (Eastern).

During the episode, California Tortilla used red and blue tortilla chips to predict how the Old Dominion state might fall in the upcoming election.

The chain is currently offering Presidential-themed bowls – Romney’s Mexican Mitt Loaf Bowl and Obama’s Chicken Teriyaki Luau Bowl – to help customers vote with their taste buds during the election season.

To celebrate the TV exposure, California Tortilla will give a free order of Chips and Queso to diners who buy a Presidential Bowl and mention the secret password, History Channel, this Friday (9/28) and Saturday (9/29).

The restaurant will also conduct trivia contests via Facebook and Twitter based on the segment.

This is the fifth Presidential election cycle California Tortilla has offered themed menu items to predict who will win.

More information about the show can be found at www.history.com/shows/how-the-states-got-their-shapes.

About California Tortilla

Fast Casual leader California Tortilla serves fresh, made-to-order, delicious, award-winning signature burritos, quesadillas, salads and other “Cal-Mex” favorites. Based in Rockville, MD, the fast-casual chain has nearly 40 locations across the East Coast in Maryland, Virginia, Pennsylvania, Delaware, Massachusetts and the District of Columbia. They are best known for their fresh food, unique recipes, innovative promotions, customer and community engagement via Twitter, Facebook and their famous newsletter, Taco Talk.

For more information and to inquire about franchising opportunities, please visit www.californiatortilla.com or call 301-545-0035.

Media Contact:

Mike Schaffer
Michael.Schaffer@iostudio.com
202.531.3009

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