October 02, 2012 // Franchising.com // Needham, Mass. - Get In Shape For Women, the national fitness studio franchise, recently announced a new promotion for Breast Cancer Awareness Month. For every new member that joins one of their 99 locations across the country in the month of October, the company will donate $100 to a selected charity that supports breast cancer research.
“Many of our clients are either breast cancer survivors or know someone who has been affected,” said Brain Cook, founder and CEO of Get In Shape For Women. “This is a great opportunity for us to support the cause while reminding women of the pivotal role that fitness and nutrition have on overall health.”
At Get In Shape For Women, the premise is simple: One personal trainer works with up to four women at a time during each one-hour session consisting of 30 minutes of weight training, 25 minutes of cardio, plus nutrition coaching for a complete training program. The comprehensive branded four-part transformation model, encompassing weight training, cardio, nutrition support and accountability, is focused entirely on results.
The October promotion reflects the company’s ongoing commitment to promoting wellness through small-group personal training. Due to the fact that almost 12 percent of women will be diagnosed with breast cancer in their lifetimes, a healthy lifestyle is more important than ever for warding off and recovering from disease.
It’s no secret that physical activity and a balanced diet are vital to restoring and maintaining health, boosting mood and improving overall quality of life. But for cancer patients and survivors, fitness may be even more beneficial than previously believed. In association with the American College of Sports Medicine’s (ACSM) current guidelines for cancer patients, Get In Shape For Women recommends that women experience moderate physical activity daily as a way of regaining strength, relieving fatigue and improving body image both during and after active treatment.
The ACSM’s guidelines suggest that a small amount of physical activity – a short walk or other low-impact activity – is significantly better than none at all. And breast cancer patients saw some of the highest levels of improvement based on clinical trials presented in the ACSM guidelines. Most of these women saw improvements in aerobic capacity, muscular strength and body composition from during- and post-treatment exercise regimens.
“Get In Shape For Women is an ideal choice for women who want to improve their health and physical fitness in a supportive environment,” said Cook.
The studios differ from traditional gyms in that women get both fitness and nutrition coaching, and are held accountable for their own success. For cancer survivors, this encouraging atmosphere and personalized approach to fitness may be the ideal solution for staying healthy and setting new fitness goals.
Founded in 2006 by Brian Cook, Get In Shape For Women offers small group, personal training for women in a private, upscale studio. Clients experience weight training, cardio, nutrition support and accountability for a complete fitness program for women. The company currently operates nearly 100 studios in 18 states across the country and expects to add 20-25 additional locations by the end of 2012. Get In Shape For Women plans to grow 25 percent each year toward its eventual goal of 5,000 locations worldwide. The Northeast, particularly New Jersey, is the primary target for growth in 2012. For more information, please visit www.getinshapeforwomen.com.
Sanderson & Associates, Ltd.