Chipotle Mexican Grill Invites Customers to Do Something Good This Halloween
$1 Million ‘Boorito’ Fundraiser Benefiting the Chipotle Cultivate Foundation Treats Customers in Costume to $2 Burrito
DENVER - (BUSINESS WIRE) - Oct. 4, 2012 - Chipotle Mexican Grill (NYSE: CMG) has announced the return of its long-standing tradition and popular Halloween fundraiser, Boorito. This Halloween, Wednesday, October 31, Chipotle will treat customers dressed in costume to a burrito, bowl, salad, or order of tacos for only $2 between the hours of 4 p.m. and closing. Proceeds from the fundraiser, up to $1 million, will benefit the Chipotle Cultivate Foundation.
“We have always believed that good food should be affordable and accessible to everyone, and our annual Boorito fundraiser is a great opportunity for customers to enjoy a $2 burrito while supporting a great cause,” said Steve Ells, founder, chairman and co-CEO of Chipotle. “By using this program as a fund-raiser, we have already raised $2 million to support farmers and organizations that make sustainable and humanely raised food possible, and we’ll add to that total this year. It’s a great way to celebrate Halloween by doing something good.”
To help support its Boorito fund-raising program, Chipotle has released a short film featuring comedian Rob Riggle, an American actor and comedian best know for his work as a correspondent on Comedy Central’s The Daily Show from 2006 to 2008, and his appearances in such films as The Hangover, 21 Jump Street, The Other Guys, and Dr. Suess’ The Lorax. In the film, Riggle engages in Halloween hijinks – stealing candy, TP-ing the neighbors’ houses, and wrecking a police car – before arriving at Chipotle to redeem himself by purchasing a $2 burrito to benefit the Cultivate Foundation. The film’s tag reminds customers to do something good this Halloween.
To participate in the fundraiser, go to any Chipotle restaurant in the US, UK, and Canada between 4 p.m. and closing on October 31 dressed in costume and purchase any Chipotle menu item for only $2. Participants in this year’s fundraiser are invited to also enter the Chipotle Costume Contest for a chance to win $2,500 and other prizes. For more information and contest rules, please visit chipotle.com/boorito.
Proceeds from Boorito – up to $1 million – will benefit the Cultivate Foundation, a non-profit organization committed to creating a more sustainable and healthful food supply and to raising awareness of food issues. The foundation supports family farmers and their communities, educators and programs that teach younger generations about food matters, along with support for ranchers and farmers who are working to develop more sustainable practices.
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that—where possible—are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. A similarly focused people culture, with an emphasis on identifying and empowering top performing employees, enables us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates more than 1,300 restaurants. For more information, visit Chipotle.com.
About the Chipotle Cultivate Foundation
Chipotle Mexican Grill established the Chipotle Cultivate Foundation in 2011 to extend its commitment to creating a more sustainable future. The foundation supports organizations and individuals who support family farms and their communities, educators and programs that teach younger generations about food matters, and ranchers and farmers who are working to develop more sustainable practices.
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Source: Chipotle Mexican Grill
Chipotle Mexican Grill