October 10, 2012 // Franchising.com // Charlotte, NC - Meineke Car Care Center, a full-service automotive maintenance and repair, specializing in brakes, maintenance services and general repair, is using new incentives to attract multi-store operators (MSO).
The second license under the new program is $15,000—savings of $7,500—and the third license and every one after that is $10,000—a discount of $20,000 from the original single license fee of $30,000. There is also a 50 percent royalty discount for the first year of operation for the second store and any stores after. M-Key, which is Meineke’s point of sale system that costs about $5,000, is free for the second store and any following stores. Multi-unit operators are required to open one store per year with the new incentives. Meineke also offers growth incentives to their existing franchisees.
“Some of our most successful franchisees are multi-unit owners who run several stores and pretty much control the auto lube industry in their market,” said Dave Schaefers, vice president of franchise development for Meineke. “MSOs have been a great way to grow our system so we put these incentives in place to attract franchisees with the ability and interest to open several locations. We believe our unit economics are extremely competitive compared to MSO programs that other franchise companies have in place. The trick is to get these MSO operators to come to the automotive industry.”
Meineke is owned by Driven Brands, the parent company to six franchised automotive brands. Other Driven Brands companies include Maaco (collision repair and auto painting), Econo Lube N’ Tune (automotive repair/quick-lube services), Aero Colours (automotive paint repair), AutoQual (vehicle reconditioning, protection and appearance maintenance services) and Drive N Style (aftermarket installation services), as well as Tortal.net, a training company that specializes in developing interactive online training solutions.
Growth projections for Meineke call for a net growth initiative of 200 new centers by July 2013. Maaco plans to continue to expand its presence in markets across the U.S., and growth projections call for approximately 60 net center openings to be opened by July 2013. Markets targeted for expansion include Baltimore, Buffalo, Chicago, Cleveland, Dallas, Los Angeles, Miami, New York, Phoenix, Pittsburgh and Rochester, N.Y.
Sanderson & Associates, Ltd.