Wingstop Sales Up 16 Percent in Third Quarter
The Wing Experts Achieve Double-Digit Sales Increase for Third Straight Quarter
October 10, 2012 // Franchising.com // RICHARDSON, Texas – Wingstop announced today that same store sales for the third quarter are up 16 percent over the same quarter last year and 13 percent for the year to date.
Sports and wings go hand-in-hand, and with the start of football season, along with the dramatic MLB pennant races, Wingstop experienced one of its strongest quarters to date.
“This is our favorite time of year,” said Charlie Morrison, Wingstop President and CEO. “There’s nothing better than watching guests stop in before the game and pick up wings for the perfect tailgate party. Wings are a convivial food, and our fans crave a product that’s made-to-order and uncompromising in quality.”
In addition to strong sales, the rapidly expanding concept opened nine new restaurants last quarter, bringing its total to 30 new locations this year, with 25 to 30 more stores expected to open in the fourth quarter.
The rapidly expanding chain also signed development agreements in the third quarter representing 35 new locations, and for the year to date has signed agreements to open 134 new restaurants.
Other milestones in the third quarter include:
- Increased online and phone app orders, with third quarter online sales up 70 percent over the same quarter last year.
- Opening new restaurants in Tempe, Ariz., Sacramento Valley, Charleston, S.C., Chicago, and San Francisco.
- Achieving status as the #1 Facebook Growth Brand on the Restaurant Social Media Index.
- Launching the brand’s first Pinterest and Video contests.
Founded in 1994 and headquartered in Richardson, Texas, Wingstop has 520+ restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced eight consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003 and recently joined the Wingstop Board of Directors. Wingstop was acquired in 2010 by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com, wingstopfranchise.com or facebook.com/Wingstop.