Twist Sport Conditioning Announces Canadian Partnership Product Agreement with 360 Athletics

October 19, 2012 // Franchising.com // Vancouver, BC ‐ Twist Sport Conditioning, a global leader in sport performance and functional training education and certifications; athlete training programs and services, Franchised Sport Conditioning Centers , fitness product manufacturing and Canadian distribution for World renowned brands including BOSU®, TRX®, Trigger Point Performance ®, Powering Athletics ®, ViPR®, and their own SMART Muscle ® brand of performance training products is pleased to announce that it has formalized a Canadian Joint Venture Product Agreement with 360 Athletics.

360 Athletics, based in Oakville, Ontario, has been a trusted name in sports equipment distribution across Canada for more than 40 years. 360 Conditioning was launched as a specialty fitness and training division of 360 Athletics in order to build further relationships into the fitness market. 360 Conditioning has quickly built a sterling reputation within the fitness community as a top‐tier provider of elite training, conditioning and fitness accessories and equipment. Capitalizing on years of industry experience within distribution and logistics channels, 360 Conditioning has developed a strong national presence as the go‐to source for fast and efficient delivery of high quality, innovative fitness equipment. On top of this, 360 Conditioning has solidified its ability to excel in the fitness market by offering unmatched customer service to thousands of customers across Canada.

Moving forward, the product ordering process for Twist Dealers and distributors, commercial accounts, fitness professionals, athletes and fitness enthusiasts around the globe will be as simple as an E‐mail to 360 Conditioning’s dedicated email, sales@360conditioning.com. The entire order process, from order taking to fulfilled shipment and follow up, will be handled by the expert team at 360 to ensure fast and efficient delivery of all orders.

Twist Sport Conditioning and 360 Athletics’ fitness division, 360 Conditioning, share a common vision to provide the best fitness and training tools to Canadian Fitness Professionals, Health Clubs, Commercial Facilities, Coaches, Schools and Teachers, Athletes and Fitness consumers alike. Twist Sport Conditioning is pleased to announce that we will be merging strengths with 360 Athletics in order to collaborate on the education, marketing and distribution of Brand recognized fitness and training products across Canada.

Twist Sport Conditioning brings their current national Brands including BOSU®, TRX®, Trigger Point Performance®, Powering Athletics®, ViPR®, and their own SMART Muscle® to the partnership. This joint venture now offers the Canadian market a centralized distribution centre for all products, achieving improved access to an in‐stock, one‐stop, quick turnaround distribution hub via 360 Athletics’ in‐house sales team, excellent supply chain management, warehouse and inventory capabilities, and superior back‐end systems. Twist Sport Conditioning brings their industry leading position as a creator of innovative and unique exercise methods, product programming, live experiential learning opportunities, certifications and CEC accredited programs and workshops, digital learning platforms, books, articles and other learning tools, which promote product training utility, product knowledge and end user training success andresults. Twist Sport Conditioning will focus on product branding and education support, and will also add in exciting new fitness products to introduce to market, that bring ahead‐of‐the‐ curve exercise methods to trainers and coaches who recognize the value of Twist Sport Conditioning’s adoption, utility and endorsement within their sport performance and functional training paradigm.

“Twist Sport Conditioning has earned a global reputation and industry accolades over the last 13 years for creating new exercise IP, innovative drills and training methods, and replicable teaching systems that advance how we challenge, overload and improve the human machine to increase performance in life and sport” explained Peter Twist, President and CEO. With our ability to communicate these systems with inspiration, motivation, and a keen following of advocates and certified trainers and coaches, we have had the opportunity to change how athletes and fitness participants train, and created many friends, followers, and alliances around the world . It has permitted us to bring to Canada, extremely valuable product partnerships for premium brands for whom we’ve worked tirelessly over the past 13 years to introduce and deliver these products to market, drive product interest through our education paradigm, and help these manufacturers make a positive impact with their unique tools ”.

“In order for Twist Sport Conditioning to best leverage and focus on our core competencies of creating and distributing fitness, performance and new lifestyle education, we needed to point our team’s compass to where we are most passionate. To achieve this goal, we currently recognize the need to funnel our resources into expanding the utility for top brands like Bosu, TRX and Trigger Point by investing time, people, and resources into developing and introducing new training methods to the market. Given we have been managing wide‐scoped operations for product invention, distribution, education, both live and digital, certifications, athlete training services, Franchise Sport Conditioning Centres, and sport consulting and marketing, while managing an exponential increase in interest for Twist education, at this stage of our company we have hit a threshold in our ability to deliver timely product fulfillment. From my perspective, this needed improvement and we needed to invest in maturing our product supply chain and back end. This is now achieved in our formal relationship with 360 Athletics, who have a strong commitment to customer service, inventory availability and supply logistics in Canada with focus on the back end to manage the flow of products and improve the customer experience. This sets us up as partners to handle ongoing growth and exciting demand together.”

“I appreciate joining forces with a like‐minded partner who values honesty, integrity, and commitment to the highest quality customer service. 360 Athletics, and their fitness arm 360 Conditioning, with Twist Sport Conditioning form the perfect synergy to combine strengths so the industry can access the best in fitness products supported by an unparalleled array of professional fitness education resources, “ comments Peter Twist.

Mike Graham comments “We are excited to team up with another leading Canadian company to be able to offer our customers the widest selection of top fitness brands in the country. We currently warehouse and inventory over 400 fitness products as well as over 1,600 school and elementary SKUs. 360 Athletics has built a solid reputation based on our fast and efficient shipping times, industry‐leading inventory systems and fill rates all while offering exceptional customer service. The partnership with Twist Conditioning allows us to be able to offer our customers direct access to even more unique and brand‐recognized fitness accessories combined with training paradigms and unparalleled education.“To fully service the demands of our more than 1,200 dealer accounts across Canada we knew we would need to constantly find ways to bring new products into the mix. By combining our warehousing and distribution strengths with Twist’s innovative educational and marketing strategies we know we’ll be able to answer the demands of the entire Canadian market. As the emerging trend in our market is increasingly focussed on health and fitness, our new partnership will provide us the ability to provide Canadians with all the tools they need to live a healthy and active life.”

About Peter Twist

Peter Twist, MSc. is the President of Twist Sport Conditioning. He is an exercise physiologist with a specialization in coaching science. Having coached in the NHL for 11 years, Peter has worked with over 700 professional athletes, including league MVPs Henrik Sedin and Mark Messier (hockey), Justin Morneau (baseball) and Hakeem Olajuwon (basketball). He has published over 400 papers, 10 books and 19 DVDs on athlete development. Peter is the Global Education and Programming Partner with IMG, a global sport and entertainment brand, for their Ignite360 Performance Training, powered by Under Armour. He was honored with the 2001 National Strength and Conditioning Association's President’ Award, the 2003 CanFitPro Specialty Presenter of the Year, the 2010 IDEA Program Director of the Year, and CanFitPro’s 2012 Canadian Presenter of the Year. Twist is currently working on four books for Human Kinetic Publishers coauthored with Douglas Brooks from the USA Fitness Hall of Fame.

About Twist Sport Conditioning

In the world of sport performance, Twist Sport Conditioning is the initiator of today’s hottest sports and athletic training trends. Established in 1999, Twist Conditioning Inc ® is Canada's choice for Sport Performance, Functional Fitness, and Whole Body Integration training methods, programs, education and training centres. With key distributors in Australia, the United Kingdom, Spain, Holland, Hong Kong, Thailand and Malaysia and the USA, the Twist Brand is built upon knowledge, experience, passion, and integrity. Our staff has over 500 years of combined industry experience in fitness, sport and coaching, and offers to the industry expert advice, enthusiasm, and unparalleled professional educational resources. Contact Twist Conditioning at www.twistconditioning.com or Toll Free at (888) 214‐4244.

Twist Sport Conditioning is changing the way the World trains. Join us!

Contacts:

Twist Conditioning
Julie Rogers
jrogers@twistconditioning.com

360 Conditioning
Sean McNamara
sean.m@360conditioning.com
(888) 360‐4625
www.360conditioning.com

SOURCE Twist Sport Conditioning

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