October 23, 2012 // Franchising.com // DENVER, CO - With the Presidential election coming down the home stretch, both candidates are hard at work debating issues like healthcare policy, unemployment and economic stimulus programs to secure votes. Rather than focusing on the issues that divide us, Smashburger, the nation’s fastest growing better burger restaurant, asks a basic question that unites us all – which Presidential candidate would Americans most want to have a hamburger with?
An online survey of 2,094 ages 18 and older, conducted by Harris Interactive® on behalf of Smashburger, found that nearly three in five, or 59 percent, of U.S. adults would most like to have a hamburger with President Barack Obama, while two in five, or 41 percent, want to grab a burger with Governor Mitt Romney.
“As both campaigns continue to sizzle, we thought it would be fun to survey Americans to find out which Presidential candidate they would most like to have a hamburger with,” said David Prokupek, chairman and CEO of Smashburger. “But, like rest of the nation, we will have to wait until November for the final results. We wish both candidates the best.”
Of the 59% of U.S. adults who would most like to have a hamburger with Presidential candidate President Barack Obama, 64 percent hail from the Midwest, 55 percent from the South, 61 percent from the Northeast and 59 percent from the West. Younger adults chose President Obama over their older counterparts, 64 percent of 18-34 vs. 54 percent of those 55+. Additionally, 66 percent of women 18-34 and 45-54, respectively, would most want to have a hamburger with President Obama over 51 percent of women age 55+.
Of the 41 percent of U.S. adults who would most like to have a hamburger with Presidential candidate Governor Mitt Romney, 36 percent are from the Midwest, 45 percent from the South, 39 percent from the Northeast and 41 percent from the West. 46 percent of older adults 55+ selected Presidential candidate Governor Romney over 36 percent of younger adults 18-34. Similarly, 49 percent of women 55+ most want to have a hamburger with Presidential candidate Governor Romney over 34 percent of women 18-34 and 45-54, respectively.
The survey also uncovered which former U.S. Presidents Americans would most want to have a hamburger with – Bill Clinton, 22 percent, followed by Abraham Lincoln, 15 percent, John F. Kennedy and Ronald Reagan, 14 percent, Thomas Jefferson, George Washington and Theodore Roosevelt, five percent, George W. Bush and Jimmy Carter, four percent.
Smashburger is the country’s fastest growing “better burger” restaurant and Fortune Magazine’s “Most Promising Company of 2012.” It is a fresh approach to burgers made with fresh, never frozen, 100% Certified Angus Beef, that are “smashed,” seared and seasoned on the grill to juicy perfection for every individual order. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared salads, handspun Häagen-Daz® shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 175 restaurants nationwide. Smashburger was also named to the 2011 Inc. 500 list and is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award. To learn more, visit www.smashburger.com.
Harris Interactive is one of the world’s leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client’s research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what’s next. For more information, please visit www.harrisinteractive.com.
This survey was conducted online within the United States by Harris Interactive on behalf of BML Public Relations from October 11-15, 2012 among 2,094 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact please contact Brian M. Lowe or Laurie Pepitone at BML Public Relations at 973-337-6395.
(Full survey tables/methodology available upon request)
Brian M. Lowe|Laurie Pepitone
BML Public Relations