Valpak® Announces Franchise Expansion In Memphis, TN
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Valpak® Announces Franchise Expansion In Memphis, TN

Leader in Local Print and Digital Coupons Expands in Tennessee, Arkansas & Mississippi

LARGO, Fla., Oct. 29, 2012 // PRNewswire // - Valpak, a leader in local print and digital coupons, announced today that it has signed a franchise agreement with Christi and Ed Eason to expand in the Greater Memphis area, including Western Tennessee, Eastern Arkansas and Northern Mississippi. This father and daughter duo became Valpak franchisees in April 2012 and mailed their first Valpak Blue Envelope® in Memphis and Shelby county in May with plans to expand mailings to outlying areas in the future.

"Our rapid growth is due to the company's successful business model, as well as Valpak's comprehensive suite of products that enable our customers to reach their targeted customer and grow their businesses," said Christi Eason, Valpak of Memphis and The Mid South franchisee. "Valpak provides every avenue for success for us as business owners, as well as those businesses we serve in our communities."

Prior to becoming a Valpak franchisee, Christi worked at Contemporary Media, Inc. in Memphis as an advertising sales representative. In 2011, she learned of Valpak and joined the company as a sales representative in Raleigh, N.C. Her father and business partner, Ed, is an experienced owner and operator of an Evening Shade franchise, as well as a long-time owner of the insurance firm, Nova Marketing. After Christi's initial sales career with Valpak proved successful, she encouraged her father to become a part of the growing coupon industry and the expanding family of successful Valpak franchisees.

"We are excited for Christi and Ed as they continue to expand their territories and provide much-needed Valpak products in the Greater Memphis communities," said Todd Leiser, Valpak's director of franchise sales. "Christi's sales experience and enthusiasm coupled with Ed's business experience and a solid sales and support team, give the Easons and Valpak a terrific opportunity to improve business in the area and pass along local savings to the Greater Memphis community."

A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 48 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope®, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the new Passbook, Valpak Deals®, QR codes, online coupons and SMS/text messaging to reach consumers at home and on-the-go.

Ideal candidates should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000 and a minimum net worth of $150,000.

Valpak franchisees benefit from extensive training and support including more than 300 hours of classroom, in-field and online training. Additionally, the Valpak peer mentoring program pairs tenured Valpak franchisees with new franchisees for a two-year period. Valpak also handles all of the coupon design, printing, collation and postal logistics for its franchisees, allowing them to concentrate on selling branded direct marketing campaigns to advertising customers within their exclusive territory.

Since its launch in 1968, the Blue Envelope has been broadly recognized and trusted, which has contributed significantly to Valpak's current success. Valpak's state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, Fla. makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Recently, Cox Target Media also acquired, a leading online source for savings and personalized deals. Working together, Valpak and will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.

For more information on advertising with Valpak of Memphis and The Mid South, please contact Christi Eason at or (901) 385-0880. You also may visit

For more information on Valpak and franchising, please contact Mike Squiteri at or (727) 399-3695. You also may visit

About Valpak®

Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with®, an online site for printable coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as apps for smartphone platforms For more information about advertising with Valpak, please contact 1-800-676-6878.

About Cox Media Group

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Cox Target Media, providers of Valpak, a leading North American direct marketing company and, a leading online coupon site and community. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at


Rachel Tabacnic
Fish Consulting




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