Jamba Juice Launches New and Enhanced Website

Jamba Juice Launches New and Enhanced Website

Jamba’s Healthy, Active Lifestyle Online Resource Optimized for Mobile Users

EMERYVILLE, Calif. - (BUSINESS WIRE) - Oct. 30, 2012 - Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand, announced today the launch of their new and enhanced website at www.JambaJuice.com which has been refreshed with informative product and nutritional content, invigorated with a more modern look and feel, and optimized to facilitate simple and effective mobile user access. The new website incorporates interactive elements that identify the visitor’s mobile phone browser and immediately adjusts to display a mobile format best suited for that device. It also adapts to deliver relevant and timely content to support healthy choices on-the-spot.

“As we set out to reinvigorate the Jamba website we wanted to create an engaging, online resource that was intuitively responsive and that would best exemplify the relevance of our brand to healthy living,” stated Julie Washington, Chief Brand Officer, Jamba Juice Company. “The new website not only provides us with an opportunity to amplify our voice as a top health and wellness brand, but enables us to provide fans with a single source of up-to-date content that is fresh, bite-sized, and relevant to their individual needs.”

The company’s website has been upgraded with vibrant, colorful, lifelike product images presented in a more modern design aesthetic consistent with the themes and messages that embody the Jamba brand culture of health and wellness. The new site serves as the one-stop destination for Jamba fans seeking news and information about the Jamba brand, their favorite beverage and menu offerings, events and promotions, and expert tips and advice for living a healthy, active lifestyle.

New enhancements allow visitors to access online content faster and easier, regardless of internet browser, and interact more directly with subject matter from Jamba’s social media channels, like Facebook and Twitter. Visitors now also have access relevant and timely information about nutrition and menu planning from Jamba’s Healthy Living Council as well as inspirational messaging about eating better and staying active from brand ambassadors like Jamba’s spokeswoman and Olympic gold medalist, Venus Williams.

The site was designed by Modern Climate, who was selected as the digital agency of record partner for Jamba Juice based on their expertise in the creative and strategic design of digital experiences and ability to integrate social mediums to bring to life Jamba’s brand philosophy, “Live Fruitfully™” to their consumers.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of July 3, 2012, there were 783 Jamba Juice store locations globally. Jamba is a proud sponsor of “Team Up For a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com.

About Modern Climate, Inc.

Modern Climate is an independent agency with offices in Minneapolis, MN. Founded on the belief that engaging consumer experiences are the most effective form of marketing and advertising, the agency serves such brands as Jamba Juice, Intel Corporation, Geek Squad, Andersen Windows and UnitedHealthcare.

Source: Jamba Juice Company

Contact:

Jamba Juice Company
Janice Duis
510-596-0286
jduis@jambajuice.com

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