Le Méridien and Air France Present A Photographer’s Journey: A Discovery of Details from Takeoff to Turndown

Le Méridien and Air France Reunite to Launch a Digitally Curated Photography Exhibition with Renowned Photographer Jimmy Cohrssen

NEW YORK - (BUSINESS WIRE) - Nov. 7, 2012 - Le Méridien and Air France today announced A Photographer’s Journey: A discovery of details from takeoff to turndown, a photography exhibition with celebrated international photographer Jimmy Cohrssen to be curated online exclusively by fans of the two brands. The interactive exhibition launches online today at www.aphotographersjourney.com with never-before-seen photographs of Cohrssen’s journey through culturally rich cities and resort destinations such as Istanbul, Shanghai, Bora Bora, Tahiti and Paris, and will run through November 23.

A Photographer’s Journey, inspired by Le Méridien and Air France’s shared commitment to the arts, cuisine and culture, offers a rare opportunity for travel enthusiasts to play a part in curating the final exhibition to be unveiled in New York City on December 11. Air France and Le Méridien, which was founded by the iconic French airline 40 years ago, will populate the online gallery with Cohrssen’s photography weekly around the themes of Style, Voyage and Art de Vivre. Fans of both brands are encouraged to ‘like’ their favorite images and engage with the galleries through a custom Facebook application. The top thirty photos will then come to life in the final exhibition. Increased engagement with the online galleries also gives fans a chance to win a pair of Air France Economy class tickets and 100,000 Starwood Preferred Guest points to use toward a photographer’s journey of their own at any one of the global destinations Jimmy visited.*

“In this new era for Le Méridien, we are proud to reunite with Air France to creatively connect with our brand loyalists and inspire curiosity amongst new audiences,” said Brian Povinelli, Global Brand Leader, Le Méridien and Westin. “This innovative program captures the fundamental brand values of both Le Méridien and Air France – a commitment to the arts, cuisine and culture; three essential tenets that have not waivered over the past 40 years.”

“Travel is all about the experience and personal discoveries along the way,” added Patrick Roux, Senior Vice President, Air France and KLM for the Americas. “By tapping into an artistic talent like Jimmy, who can showcase the details of our brands, we can inspire the curious, creative minds and invite them to embark upon their own personal journey around the world, where Le Méridien and Air France are their guides.”

Jimmy Cohrssen, the newest member to the LM100, brings over 25 years of experience and an innate eye for design, having worked for numerous publications and luxury clients. Selected by Jérôme Sans, Le Méridien Cultural Curator since 2006, LM100 is a group of international innovators chosen from the worlds of art, architecture and cuisine who use their creativity to develop original, interactive programs that transform the Le Méridien guest experience.

“Words can't really capture the awe, inspiration, aromas, tastes and smooth cotton sheets of the whole experience,” said Jimmy Corhssen “I had one month and ten flights to show the world how dazzling these two giants of luxury travel are, and I’m hoping that through this unique exhibition, I’m able to offer fans a glimpse into this once-in-a-lifetime experience.”

The interactive photography exhibition goes live with 35 exclusive images today at www.aphotographersjourney.com. All consumer-generated votes and comments will be tabulated to curate the final traveling exhibition to be unveiled in New York City on December 11 followed by a stop at Le Méridien Arlington on December 18. In addition to the traveling exhibits, a selection of Jimmy’s photographs will be featured at select Le Méridien properties and Air France lounges next year.

For more information on A Photographer’s Journey tour as well as access to view and vote on the exhibit images, please visit www.aphotographersjourney.com.

About Le Méridien Hotels & Resorts

Le Méridien, the Paris-born hotel brand currently represented by 100 properties in more than 40 countries, was acquired by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) in November 2005. With over 80 of its properties located in Europe, Africa, the Middle East, and Asia-Pacific, Le Méridien provided a strong international complement to Starwood’s then primarily North American holdings at the time of purchase. Since then, Le Méridien has gone through a brand re-launch, which included a large scale hotels product consolidation as well as redefining its brand strategy. By appointing a full-time Cultural Curator – French arts-provocateur Jérôme Sans – Le Méridien transformed numerous guest touch points, thus bringing unique and interactive experiences to its guests. Plans call for dynamic expansion of Le Méridien Hotels and Resorts within the next five years, concentrating in the U.S., Latin America, and Asia-Pacific markets, including destinations such as India, Thailand and China. Le Méridien recently opened new hotels in Istanbul, Oran (Algeria), Arlington (Virginia, USA), Coimbatore (India), Koh Samui (Thailand), and Taipei, and will open in the next 12 months in Bali, Zhengzhou (China), Mahabaleshwar (India), Ho Chi Minh City (Vietnam), Cairo (Egypt), Tianjin (China), and Dhaka (Bangladesh). For more information, please visit www.lemeridien.com or facebook.com/lemeridien.

About Air France

AIR FRANCE, with its three regional subsidiaries, Brit Air, City Jet and Regional, operates 1,500 daily flights in France, Europe and worldwide. Its fleet comprises 387 aircraft in operation. AIR FRANCE KLM, the result of a merger between AIR FRANCE and KLM in 2004, is one of the leading European air transport groups. Its main activities are the air transport of passengers and cargo as well as aircraft maintenance. In 2011, AIR FRANCE KLM carried 75.8 million passengers and 1.1 million tons of cargo. The group's fleet comprises more 586 aircraft, including 173 regional aircraft operated by its partners Brit Air, City Jet, Regional and KLM Cityhopper. Its network covers 230 destinations in 113 countries from its hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol. The Flying Blue frequent flyer program is leader in Europe and has over 20 million members. AIR FRANCE and KLM currently operate from 10 U.S. gateways and provide service from 125 U.S. cities through joint venture partner Delta Air Lines. With their partners Delta Air Lines and Alitalia, AIR FRANCE and KLM operate the biggest transatlantic joint venture with more than 250 daily flights. AIR FRANCE and KLM are members of the SkyTeam alliance which has 18 member airlines, offering customers access to a global network of over 14,800 daily flights to 993 destinations in 186 countries. For more information or to purchase tickets, visit www.airfrance.us, call 1-800-237-2747 or contact your travel professional. For deals and the latest information follow Air France on facebook.com/AirFranceUSA and Twitter @AirFranceUS.

Eligibility for Sweepstakes

The Sweepstakes is only open to legal residents of the United States and District of Columbia, excluding Florida, who are at least 18 years old as of the date of entry. Employees of Le Méridien and Air France as well as their affiliates/subsidiaries/joint-venture partners, SkyTeam, or any other party associated with the development or administration of this Sweepstakes ("Sweepstakes Entities"), and the immediate family (i.e., parents, children, siblings, spouse), and persons residing in the same household of such employees, are not eligible to enter or win. *excluding Bora Bora.

Source: Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Susan Magrino Agency
Courtney Marzahn
212-957-3005
courtney.marzahn@smapr.com

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