Ben & Jerry’s Vanilla is on a Mission For the Holidays

Flavor is Far from Just Plain ‘ol Vanilla

BURLINGTON, Vt. - November 21, 2012 - (BUSINESS WIRE) - The countdown is on! Whether we’re ready for it or not, the holidays are here. As we make our lists and prepare for family, friends and good food, we celebrate the annual traditions that make these gatherings especially meaningful. At Ben & Jerry’s, the employee freezers – where workers exercise the benefit of taking home three free pints every day - are filled with Vanilla ice cream to bring home and share with their loved ones. And it’s no surprise why – it goes with everything! This holiday season, we invite you to share our tradition and spread a little peace, love and Vanilla ice cream.

Ben & Jerry’s Vanilla has built up quite the reputation over the years. Here’s the scoop on the rich, smooth and creamy dessert:

Taste: First of all, if it doesn’t taste good, then why bother?! Vanilla was the first flavor that Ben & Jerry’s ever made almost 35 years ago. And while we love to throw lots of chunks & swirls in our ice cream, having a delicious ice cream that can stand on its own is the secret to our success. No wonder it’s the best selling flavor at Ben & Jerry’s scoop shops.

Mission: Speaking of the globe, at Ben & Jerry’s we consider how we impact the communities here in Vermont and around the world. Some call it sustainability, we just call it the way we do business. So how do we, an ice cream maker headquartered in Vermont, make a difference in communities so far away? We practice being a values-led business by purchasing ingredients that give back. The vanilla that we purchase for our many vanilla ice cream flavors is Fair Trade Certified, which means that the farmers who grow the beans are paid a fair wage for their goods. Fair Trade does a lot more good in global communities than just paying a fair price for commodities – it also encourages communities to work cooperatively. Plus, there’s a full commitment to quality ingredients from these Fair Trade farmers, too. You can find out more about why Fair Trade purchases matter here: http://www.benjerry.com/activism/inside-the-pint/fair-trade.

Value: Our ice cream can taste great and support progressive business values, but if it’s not a good value for the price… well, you get the picture. Ben & Jerry’s is proud that its pint of ice cream is still a full 16 ounces. While others rework their packages to look as large as they once were, we spend time just packing 16 ounces of the values-led, joy for the belly and soul vanilla ice cream that we’ve always churned out. We use a lot less air, the best ingredients we can find, and you’re worth every spoonful.

Great taste plus great quality while fulfilling the company’s belief that “nobody wants to buy something that was made exploiting somebody else…” should make for at least one easy holiday time decision! We’ll leave the turkey details up to you.

Contact:

Ben & Jerry’s
Sean Greenwood
802-846-1500 x7701
Grand Poobah of PR
sean.greenwood@benjerry.com

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