Rainbow Academy Strives to Meet Needs of Growing Number of Dual-Income Parents in Beleaguered Economy
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Rainbow Academy Strives to Meet Needs of Growing Number of Dual-Income Parents in Beleaguered Economy

Results from Recent Survey Conducted by a New Jersey-Based Early Learning & Childcare Company Indicates What Working Parents Value Most to Help Balance Their Work and Life

November 29, 2012 // Franchising.com // Piscataway – Rainbow Academy® - A Family of Early Learning Centers that serves nearly 1800 children through thirteen centers across New Jersey in Bergen, Hunterdon, Middlesex, Morris, Monmouth and Union counties – recently conducted a survey of the parents of children enrolled in its centers. Founded on the concept of providing a “Circle of Care” approach to the families it serves – where the needs of working parents are an equally important component as the care and education of their children – Rainbow Academy developed the survey in order to make certain they indeed understand the prevailing needs in order to better meet parents’ expectations. The information that was gleaned from a survey analysis performed by Cybeck Capital Partners provided a microcosm of what are likely the concerns, desires and circumstances of many parents across the nation today.

Perhaps most telling about families hard hit by the current state of the economy and job market is the fact that 2 out of 10 parents who responded to the survey indicated that they have needed to adjust to changes in the workplace ranging from 36% who had faced layoffs and 22% who had either an increase or decrease in their work hours. Among parents surveyed, 86.2% were dual-income – and 7 out of 10 of those families included moms and dads who both worked full-time jobs, clearly signifying the rising need for quality childcare services. When seeking childcare for their children, respondents denoted that quality of programming, experience and communication skills of the staff, and convenience of hours to accommodate their long working schedules were all key factors in the selection process. As for features that drew parents specifically to Rainbow Academy, cleanliness of the facility, quality of classroom staff, educational programs, safety and security of the center, and convenience to home or work all received high marks from respondents. Also garnering credit for attracting parents to its centers was Rainbow Academy’s ParentView® Monitoring.

“Our ParentView technology is an innovative internet monitoring service that allows parents to log in securely from any computer anywhere in the world and watch their child at any given time during the day,” explained company founder and CEO, Guy Falzarano. “With two ParentView cameras in every classroom, it presents a unique opportunity for parents – and even grandparents – to stay connected, like they are a part of their child’s day at Rainbow Academy. It helps relieve some of the stress that working parents face being away from their children. Mom or Dad can check on their little one right from their desk, tablet or smartphone, and it makes a big difference. With full access throughout the day, ParentView really redefines the ‘open door policy’ for our parents. We are confident in the performance of our staff members, cleanliness of our facilities, and quality of our programs, so we welcome the opportunity for parents to observe. Most importantly, ParentView Monitoring provides parents with something we all desire – much-needed peace of mind.”

Peace-of-mind is also a valuable asset when considering the viability of a childcare center – a segment equally hard hit by the beleaguered economy. Parents spend a great deal of time researching childcare facilities, and need to believe that the center of their choosing will be there to fulfill their childcare needs for the long haul. According to a recent report by United Way of Northern New Jersey*, more than 50 daycare centers were closed in New Jersey during the first four months of 2011 alone. During this same time, Rainbow Academy launched the franchise division of its company and began construction of three new facilities in Fairlawn, Westwood, and North Brunswick with twelve more franchises planned for 2013 and 2014 in New Jersey, New York and Pennsylvania.

“All Rainbow Academy franchisees are carefully chosen for their commitment to our core values and practices that have put us on the map in New Jersey for the 15 years since our founding,” insisted Falzarano. “Company-wide, we continue to invest in staff training and development, customer service initiatives, and new technology that improve parent communication and advance our early learning programs. To remain financially fit, it is imperative that we evolve in order to meet the needs of parents and children. It is the reason that Rainbow Academy has not only survived in a down economy, but has thrived! Surveys like the one we just completed enable us to ensure that we are the best fit for the needs of busy working parents.”

About Rainbow Academy®

Established in 1997 by Gaetano and Julia Falzarano, Rainbow Academy – A Family of Early Learning Centers has grown steadily, right along with the children it nurtures, from one center to thirteen locations by the end of 2012. With locations throughout New Jersey – including Cranford, Fair Lawn, Flemington, Iselin, Mahwah, Manasquan, North Brunswick, Piscataway, Rutherford, Westwood, Whippany and Woodbridge – Rainbow Academy has never outgrown its unique approach to childcare and early education offered to over 1800 children and their families. The company is dedicated to providing the very best in early education to both the children and the parents it serves through a careful balance of care and education offered by well-trained educators and caregivers.

Rainbow Academy is redefining early childhood education and putting the “care” back in childcare with its signature “Circle of Care” philosophy encompassing children, parents, educators, vendors and franchisees. With ParentView® Internet Monitoring, and the exciting introduction of Interactive Whiteboards to ally of their centers, Rainbow Academy has integrated cutting edge technology into this higher level of service. The Falzarano family remains deeply involved in the company – from Guy Falzarano at the helm as CEO to their youngest grandchild enrolled at one of the facilities. Rainbow Academy franchised their business in 2011 in an effort to expand their distinctive early education concept throughout the Northeast. Rainbow Academy provides early education and childcare to children ages 6 weeks through Kindergarten, as well as special programming for children up to 10 years old during school holidays and breaks – including Rainbow Academy Summer Camp.

To learn more about Rainbow Academy, visit them online at www.RainbowAcademy.com. For more information about the Rainbow Academy Franchise Company, visit www.RainbowAcademyFranchise.com or call Vice President of Sales & Marketing, Brenda Febbo at 732-980-1900 ext. 5.

* Source: “United Way of Northern New Jersey Prevents Another Child Care Center Closing.” Our Work >> Education: Success Stories. Online (August 20, 2012). http://www.unitedwaynnj.org/ourwork/ed_successstories.php#childcareclose.


Brenda Febbo
Vice President of Sales & Marketing
Rainbow Academy



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