December 11, 2012 // Franchising.com // Vancouver, British Columbia – Expedia® CruiseShipCenters®– part of Expedia Inc., the largest online travel company in the world, has recently launched a newly redesigned website at www.cruiseshipcenters.com to help create a more personalized experience for consumers when booking their dream vacation.
The website features a revamp of the entire shopping experience from the ground up with the consumer in mind at every step. After conducting extensive customer research, Expedia CruiseShipCenters applied that learning across several key dimensions in the overall design of the website.
“We wanted to provide our customers with a simple but rich user experience designed to get them in the mindset of already being on vacation” said John Mast, Vice President of Marketing at Expedia CruiseShipCenters. “We wanted to connect them back to their Vacation Consultant, ensuring that expert advice and personal service is always just a click or call away. And we wanted to ensure that we were communicating the extraordinary pricing and value we offer as part of the #1 brand in travel.”
At Expedia CruiseShipCenters, each franchise location and Consultant has their own customizable, personal website complete with their photo, contact details and “About Me” page to illustrate their expertise and testimonials from happy customers. The company’s destination-specific email newsletters are sent to over 1 million subscribers each month and are personalized to the customer, from their Consultant. All links within the newsletter direct the customer back to their Consultant’s personal website, where they can conduct research, request more information or book directly with their Consultant online.
As navigators of spectacular vacation experiences, Expedia CruiseShipCenters aims to simplify the planning process for customers. With innovative features and enhancements, website visitors will have all of the tools they need to become more educated with destinations and find the best value on their ultimate vacation. Some of the website’s exciting new features include:
Destination Highlights: In-depth descriptions, exciting videos and customer reviews of specific ports of call, along with a stunning photo gallery, will allow customers to easily browse through the most popular itineraries and enjoy exclusive offers available only through Expedia CruiseShipCenters.
Cruise Line Highlights: With detailed descriptions for every cruise line, including popular, luxury, and river cruises, customers can learn what to expect onboard with an overview of accommodations, activities, amenities, dining, cuisine, kids programs and more. Those new to cruising can also visit the “About Cruising” tab to have all of their questions answered.
Land Vacations: Expedia CruiseShipCenters offers more than cruises and with the new Land Vacations section, customers can book their air, car, hotel and shore excursion options online, directly with their Consultant. Expedia CruiseShipCenters is dedicated to providing customers with the complete vacation experience on land or sea, all at Expedia prices.
Deals: This is where consumers will find hot deals to the most sought after destinations with exclusive Expedia® Extras, such as reduced deposits, free upgrades or onboard cash credits. A page dedicated to the hottest deals will allow customers to easily navigate through some of the most popular cruises and destinations with exceptional bonuses.
Discover Expedia CruiseShipCenters new website at www.cruiseshipcenters.com.
Expedia, Inc., the largest online travel company in the world, has partnered with Expedia CruiseShipCenters to provide travelers a one-stop-shop for cruises and vacations. Expedia CruiseShipCenters was founded in 1987 and offers the best value in the industry with 3,800 travel consultants in more than 160 franchise locations throughout North America. Recently named a fast-growing franchise by MSN Money, the company offers flexible, rewarding business opportunities for travel consultants and franchise owners with a passion for travel. For more information on joining the Expedia CruiseShipCenters team, visit: www.joinecsc.com or www.expediafranchise.com.
Expedia is either a registered trademark or trademark of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. © 2012 Expedia, Inc. All rights reserved. CST # 2029030-50 and CST # 20893-43
Fishman Public Relations