New Online Shopping Website Launched by Nationally Recognized Apricot Lane Boutique

Holiday Shopping - Minimum Investment for Maximum Fashion

Los Angeles, CA (PRWEB) December 13, 2012 - Apricot Lane Boutique is excited to announce its new online marketplace -! Celebrity inspired fashions and accessories are now available across the country - trend setting looks at affordable prices at the click of a button!

Apricot Lane Boutique, a national women’s fashion boutique franchise is pleased to announce they have answered the demands heard across the country and launched a new online shopping website The site offers the most fashion forward looks and trend setting styles for both mothers and daughters at reasonable prices. To celebrate the launch of the site, as a gift to first time shoppers Apricot Lane will give 25% off their purchase by using discount code FIRST25.

Apricot Lane, an International Council of Shopping Centers “Hot Concept” award winner, carries an impressive collection of branded fashion apparel, jewelry, handbags, and accessories to create the most current looks at an affordable price. Brands carried include trend-setting lines such as Mavi, Vintage Havana, Veronica M, I Madeline, Darby, Black Sheep, and so much more.

“Many of the designer labels found in Apricot Lane are worn by celebrities and seen in the pages of current fashion magazines,” said Founder and CEO Ken Petersen. “We are excited to give the millions of online shoppers a place where they can replicate those looks no matter where they are located. In addition to some of our franchisees offering ecommerce we wanted to establish Apricot Lane on a national and international level.”

The boutique appeals to both mothers and daughters and has seen tremendous success with close to 100 retail locations in 30 states in the US.

“We’re so excited to offer online shopping to our current loyal customers as well as potential shoppers that favor the convenience of online shopping. Our investment in ecommerce is another example of our commitment to bring the most fashion forward looks to everyone across the country and make Apricot Lane a household name.” continued Petersen.

About Apricot Lane

Since opening in 2007, Apricot Lane continuously appears in Entrepreneur Magazine’s Top Franchise List and has been seen in National Magazines, online sites and TV shows as well as having celebrities spotted shopping in various stores across the country as well. With new items appearing online almost daily, Apricot Lane is the perfect place to find the most stylish outfits and unique gift items for women of all ages.


Rachael Lange
SGPR Group



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