Carvel Responds to Superstorm Sandy

America's Freshest Ice Cream Donates $50,000 to the Red Cross

ATLANTA, GA - (Marketwire - Dec 17, 2012) - Carvel® Ice Cream announced today that it has donated $50,000 to the American Red Cross for the Superstorm Sandy relief efforts. The funds raised support the ongoing Red Cross response to Sandy, and reach directly into affected communities through local Red Cross chapters.

Regional Vice President Mike DeStefano presented a check to the Red Cross at a Carvel shoppe in East Islip, New York that had been impacted by Sandy. With over 250 shoppes in the Northeast region, Carvel is dedicated to helping the local communities recover.

On Thursday, November 15th, Carvel shoppes hosted a "FREE Ice Cream" Day and gave out free soft serve cones to guests in their communities. To help raise funds for the Red Cross, they sold coupon books for $3 with proceeds going to benefit Superstorm Sandy relief efforts.

"The devastation and loss from Sandy is heart wrenching and we hope our efforts brought a little comfort to those affected," states Scott Colwell, president of Carvel.

The Red Cross has provided food, water, shelter, relief supplies, health care and more to millions affected by Sandy, and continues to help those hardest hit take the difficult steps toward recovery.

About Carvel Ice Cream

The United States' first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. Atlanta-based Carvel currently operates over 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill®, Auntie Anne's® and Seattle's Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream

About the American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or join our blog at http://blog.redcross.org.

Contact:

Melissa Smith
PR & Communications Manager
404.705.4449 (direct)
678.777.0488 (cell)

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