MARYVILLE, Tenn. - December 17, 2012 - (BUSINESS WIRE) - Ruby Tuesday and Cultivate Wines are joining together to celebrate and present a $10,000 check to Reece’s Rainbow in Gaithersburg, Md. The presentation will take place on Dec. 18, 2012, at the Ruby Tuesday on 701 Russell Ave., at 1:00 p.m.
Reece’s Rainbow participated in Cultivate’s third quarter voting campaign and came in second place to win this grant. Reece’s Rainbow’s mission is to rescue orphans with Down syndrome through the gift of adoption. With his grant, they will raise awareness for all of the children who are waiting to be adopted in 25 countries around the world, and Reece’s Rainbow will be able to provide adoption grants that help families afford the high cost of adding these beautiful children to their family.
“Through partnerships with companies like Cultivate and our own Ruby Tuesday Give Back program, we have an opportunity to positively impact every local community that we serve and become a force for good wherever we go,” said Kimberly Grant, Ruby Tuesday Chief Operations Officer.
By partnering with Ruby Tuesday, Cultivate is able to leverage their unique philanthropic model of giving away 10 percent of all revenue through a democratic voting platform, allowing their consumers to choose where the money is going. This enables small, grassroots, or outside-the-box organizations to have access to funding they typically could not receive through the traditional avenues.
Organizations apply on the Cultivate website, and after vetting them, Cultivate posts between 15 and 30 organizations to their website for voting each quarter. Anyone can vote, and at the end of the quarter, the money generated is distributed to the top vote-getters. Together Cultivate Wines and Ruby Tuesday have already given more than $359,000 to 35 organizations across the U.S.
“We are incredibly proud of the difference we’ve made so far, but our bigger goal is that other companies will follow suit and copy our model. Especially in this era of government funding cuts to education, family services, and more, we need companies to step up to the plate,” said Ali Banks, Cultivate’s founder. “If we all join together, we can use capitalism to heal our country and revive the American Dream, all while still turning a profit!”
Ruby Tuesday, Inc. has Company-owned and/or franchise Ruby Tuesday brand restaurants in 45 states, the District of Columbia, 12 foreign countries, and Guam. As of September 4, 2012, we owned and operated 712 Ruby Tuesday restaurants and franchised 78 Ruby Tuesday restaurants, comprised of 34 domestic and 44 international restaurants. Our Company-owned and operated restaurants are concentrated primarily in the Southeast, Northeast, Mid-Atlantic, and Midwest of the United States, which we consider to be our core markets.
At Ruby Tuesday we have a history of corporate citizenship and take pride in the support of charitable organizations in the communities where we live and work. In order to give back to these organizations, we created the Ruby Tuesday Community Give Back Program to offer non-profits another way to raise money for their specific needs. The Ruby Tuesday Community Give Back Program (https://www.rubytuesdaygiveback.com/) offers a charitable donation to local organizations that host a dining event at any of our 700 plus locations. Our contribution is based on 20% of the net sales from guests that bring in a Give Back flyer for the organization’s specific event. Since the fundraising takes place at local Ruby Tuesday restaurants, the money that is raised will benefit the communities in which we live and work.
Cultivate is a grassroots, American company that is part of the movement for "connected capitalism”— the belief that a company should not only exist to make a profit, but also to do good in the world, and that should mean more than just writing a check to a national foundation for the sake of “corporate goodwill.” As such, Cultivate Wines gives 10 percent of gross revenue to non-profits supporting education and basic human needs through a democratic online voting platform where anyone can vote. Since launching in November 2012, Cultivate’s “GIVE” has donated $359,000 to 35 different organizations. In each of the last three rounds of the GIVE, the 1st place winner received $50,000 and five runners-up each received $10,000.
Reece's Rainbow was started in 2004 as an outreach program serving new families with babies with Down syndrome at Northside Hospital in Atlanta, GA. In 2006, the program expanded to include promoting the international adoption of children with Down syndrome. By raising money to offer adoption grants on waiting children, they are able to give adoptive families the extra financial help they need to bring a child with Down syndrome home from a miserable existence in overseas orphanages where these children are viewed as outcasts with no ability to learn or be functional members of society. Since its inception, Reece's Rainbow has helped place over 850 children with Down syndrome into loving families.