Jersey Mike's Subs Opens First Location in Nebraska

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Owners Celebrate Grand Opening in Lincoln of 32nd Market with Free Subs

December 18, 2012 // Franchising.com // LINCOLN, Neb., – Jersey Mike’s Subs, known for its fresh sliced/fresh grilled East Coast-style subs, officially opened its first restaurant in the state of Nebraska, its 32nd market, here in Lincoln next week. Franchise owners, Jeffrey Marcotte, Ross Olsbo and Daniel Markel, held a grand opening and fundraiser from Wednesday, December 12 to Sunday, December 16 to support the Food Bank of Lincoln. This is the first of 13 Jersey Mike’s locations the team will open in the next five years in the state.

The new restaurant, located at 210 North 14th Street, just two blocks from the University of Nebraska (UNL) campus, circulated 10,000 coupons throughout the community, offering a free regular sub for a minimum $1 contribution to the Food Bank of Lincoln.

“The Food Bank has been hit hard this year and especially needs help around the holiday time,” said Olsbo, who was born and raised in Lincoln. “We invite all our neighbors in to celebrate our opening and help out a worthwhile cause where all the funds raised will stay in the state of Nebraska.”

Jersey Mike’s is known for its authentic East Coast-style subs, made Mike’s Way™ with onions, lettuce, tomatoes and a signature blend of olive oil, red wine vinegar and spices. The company only uses private labeled meats and cheeses that are sliced fresh for each sandwich and piled high on in-store baked bread. Everything is quickly made to order for each customer, just the way the first subs were made at the original Jersey Mike's more than fifty years ago. The Jersey Mike’s experience always includes its trademark neighborly banter served up by a high-energy Jersey Mike’s team.

“When we were looking at the Jersey Mike’s concept, everyone told me, ‘You’ve got to try this sub!’ and after my first bite of the #56 Big Kahuna Cheese Steak, I fell in love; it blew away everything we had in Nebraska,” said Olsbo. “We are thrilled to be opening the first Jersey Mike’s in the state right here in Lincoln.”

Started at the Jersey Shore in 1956, Jersey Mike’s wins best sub awards in virtually every market it enters. The company was named one of the Top 5 Growth Chains in the 2012 Nation’s Restaurant News Second 100 ranking, listed as #1 in growth in U.S. Systemwide Sales (sandwich segment). The expanding sub chain was also named by The Street as one of “5 franchises you want to invest in.”

“Jersey Mike’s is doing it right, growing in a measured way with the right partners,” said Marcotte, a UNL grad. “They are focused on a quality product and are community driven – and we are all about that. Everyone we talk with is excited about having a new brand in town.”

The history of the company is one of entrepreneurship and giving back. CEO Peter Cancro started the company at age 17, before he was even legally able to slice a sub. The company remains committed to making a difference in the communities it serves. In 2011, locations throughout the country raised more than $2 million for worthy local charities and distributed more than 200,000 free sub sandwiches to help numerous causes.

Store hours are 10 a.m. to 9 p.m., seven days a week. You can contact this store directly at (402) 476-0500.

About Jersey Mike’s

Jersey Mike’s, a fast-casual sub sandwich franchise with more than 750 stores open and under development nationwide, has a long history of community involvement and support. Started at the Jersey Shore in 1956, Jersey Mike’s serves authentic East Coast-style subs on fresh baked bread – the same recipe it started with over 50 years ago. The company’s mission is to bring its customers the highest quality, freshest made sub in the industry and give back to the communities in which it operates. A restaurant locator and franchise information for Jersey Mike’s can be found at www.jerseymikes.com.

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