Cinnabon Raises More Than $56,000 for Troops Overseas

Bakery Franchise Partners With Operation Gratitude to Help Deliver Care Packages

December 19, 2012 // Franchising.com // Atlanta, GA – After a month-long campaign to raise money for troops overseas, Cinnabon Inc. raised more than $56,000 through a partnership with Operation Gratitude® as part of its third annual “Hugs from Home” campaign to send care packages to the military.

Throughout the month of October, guests who visited Cinnabon bakeries showed their support for this heart-warming cause by making donations. For every $1 contribution, guests received a $1 Cinnabon® coupon. Cinnabon also made a $1 donation to Operation Gratitude for every foursquare® check-in at a bakery. Since the partnership started in 2010, Cinnabon has raised a total of $160,000 for Operation Gratitude.

“Operation Gratitude care packages are an expression of enormous respect and appreciation for those who voluntarily put themselves in harm’s way to protect our freedom,” said Carolyn Blashek, founder and president of Operation Gratitude. “This substantial donation from Cinnabon will enable us to send more than 3,700 care packages this month.”

Cinnabon teamed up with Operation Gratitude to send care packages that included Cinnabon Cream of Wheat™ from B&G Foods®, Cinnabon kettle roasted nuts from Mellace Family Brands® and Johnvince Foods®, and other goodies.

“We’re so proud to work with an organization that supports our troops overseas,” said Cinnabon President Kat Cole. “Our franchise partners, bakery managers and crew members look forward to this fundraiser all year, and we’re proud of the support we received from our guests this October.”

For more information about the Hugs from Home promotion or to learn more about Operation Gratitude, please visit www.facebook.com/Cinnabon or www.OperationGratitude.com.

About Cinnabon, Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 1,000 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.

About Operation Gratitude

Operation Gratitude annually sends 100,000+ care packages filled with snacks, entertainment items and personal letters of appreciation addressed to individually named U.S. Service Members deployed in harm's way, to their children left behind, and to Veterans, Emergency First Responders and Wounded Warriors. The organization's mission is to lift morale, bring a smile to a service member's face and express to our Military and their families the appreciation and support of the American people. Each package contains donated product valued at $75-100 and costs the organization $15 to assemble and ship. For safety and security, assembling of packages occurs at the Army National Guard armory in Van Nuys, California. Since its inception in 2003, Operation Gratitude volunteers have shipped more than 900,000 packages to American Military members and their children. For more information: www.OperationGratitude.com; @OpGratitude on Twitter and www.facebook.com/OperationGratitude

Contact:

Alicia Aldrich
Senior Account Executive
(O) 847.945.1300, ext. 246
aaldrich@fishmanpr.com

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