Red Robin's 5 Alarm Burger Scorches the Competition in "Bring My Burger Back"

Winning Burger and Three Runner-Ups to Return to Gourmet Burger Expert's Menu in 2013

GREENWOOD VILLAGE, Colo. - Jan. 3, 2013 // PRNewswire // - The people have spoken! Red Robin will bring back the 5 Alarm Burger® starting March 19, after giving guests a chance to decide which of their favorite burgers of the past should return to menu through "Bring My Burger Back." A fiery fan favorite, the 5 Alarm Burger received the most votes with its scorching combination of jalapenos, fresh tangy salsa and chipotle aioli.

To ignite the nostalgic celebration of burgers past, the Chili Chili™ Cheeseburger, a fresh beef patty served with chipotle aioli, cheddar cheese, diced red onions and topped with Red's Chili Chili™, will be available in participating restaurants nationwide starting today, Jan. 3.

"We gave our guests the opportunity to tell us what they've been craving and received an incredibly enthusiastic response, with nearly 250,000 votes," said Denny Marie Post, senior vice president and chief marketing officer of Red Robin. "We want fans to know Red Robin is listening, and we can't wait to bring back these highly craveable and memorable burgers."

To appease the intense cravings of guests everywhere, the gourmet burger expert will revive three YUMMM-y runner-ups from "Bring My Burger Back," which will be offered at Red Robin restaurants throughout 2013, including:

  • Honey Mustard Chicken Burger – A charbroiled chicken breast served with a harmonious blend of guacamole, red onion and tangy-sweet honey mustard sauce
  • One Great Chicken Sandwich – A savory delight with a garlic-marinated chicken breast, crumbled bacon and ham served on a sesame seed bun
  • Santa Fe Burger – A beef patty topped with fire-roasted poblano pepper, sauteed onions, guacamole, crisp tortilla strips and Ancho mayo served on an onion bun

Also beginning Jan. 3, guests can choose to pair their favorite, craveable burgers with Red Robin's new Irish Beer Shake, a sweet treat that will shake things up this season with a blend of Guinness® Draught, Jameson® Irish Whiskey and chocolate ice cream.

For more information on the "Bring My Burger Back" winners or to find the restaurant location nearest you, visit www.redrobin.com.

About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)

Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining restaurant chain founded in 1969 that operates through its wholly-owned subsidiary, Red Robin International, Inc., is the gourmet burger expert, famous for serving more than two dozen craveable, high-quality burgers with Bottomless Steak Fries® in a fun environment welcoming to guests of all ages. In addition to its many burger offerings, Red Robin serves a wide variety of salads, soups, appetizers, entrees, desserts and signature Mad Mixology® Beverages. There are more than 470 Red Robin® restaurants located across the United States and Canada, including corporate-owned locations and those operating under franchise agreements. Red Robin... YUMMM®!

SOURCE Red Robin Gourmet Burgers, Inc.

Contacts:

Jamie Winter
Red Robin Gourmet Burgers
+1-303-846-6108
jwinter@redrobin.com

Cristin Johnson
Coyne PR
+1-973-588-2104
cjohnson@coynepr.com

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