Woody’s Bar-B-Q® Slims Down its Concept and Bulks Up its Reach With QSR Model

National Franchise Chain Successfully Kicks Off Quick Service Restaurant Sales with Several New Restaurants Already Slated to Open Nationwide in Early 2013

January 04, 2013 // Franchising.com // Jacksonville, Florida – National franchise chain Woody’s Bar-B-Q® has raised the curtain on a new quick service restaurant model. Since its launch, the first Woody’s Bar-B-Q Express prototype – located at 6980 Cypress Gardens Boulevard in Winter Haven, Fl. – has been tested with rave reviews from guests and prospective franchisees alike. Due to this initial success, the newly validated and refined Woody’s Bar-B-Q Express model is now available for franchise sales nationwide.

The co-founder of Woody’s Bar-B-Q, Woody Mills is so committed to this next phase in the company’s growth that he recently collaborated with VP of Franchise Development, Tra Williams to manage the company’s franchise sales and concept development. Future Express restaurants are already planned for Utah, Pennsylvania, Florida and Georgia in the first half of 2013, fueling expectations that the QSR model will soon eclipse the traditional Woody’s full-service restaurant. With 32 years and an equal number of locations to its credit, Woody’s has proven that it is wide open to the concept of change – with one exception.

“What has driven Woody’s success all of these years is the distinctive flavor and unsurpassed quality of their food,” explains Williams. “No matter the size of the restaurant, that commitment will never change. The fast-casual model is a terrific fit for Woody’s Bar-B-Q, and longtime fans of the brand can still expect the same great taste and product excellence they’ve come to know and love over the years. What the new model will allow us to do is introduce Woody’s to a previously untapped audience all across the nation, paving the way for a whole slew of new fans of Woody’s Bar-B-Q.”

Woody’s Bar-B-Q has spent the last three decades building a loyal following among Southern barbecue connoisseurs thanks to popular menu items like Carolina Pulled Pork, Texas Beef Brisket, Signature Baby Back Ribs, Bar-B-Q Chicken, Creamy Coleslaw, Bar-B-Q Beans, Legendary Sauces, and their famous Banana Pudding – many of which are secret family recipes. Another special ingredient to Woody’s recipe of success is the careful selection and training of their franchisees, which Williams insists will remain a major focus.

Because Woody’s Bar-B-Q Express locations vary in size from only 1,500 to 2,500 square feet, start-up costs begin at a reasonable $275,000. The smaller restaurants also lend themselves to lower build-out costs, fewer employees, and tighter operations – making them highly attractive to prospective franchisees, with the potential to be extremely profitable.

“We plan to drive Woody’s national expansion by showcasing the new fast-casual design to potential owner-operators,” says Williams. “Needless to say, the traditional Woody’s restaurant model is still a viable concept that will remain a popular choice for a special brand of franchisee. As the birthplace of their original restaurant and corporate headquarters, Woody’s Bar-B-Q already boasts more than 20 locations throughout the state of Florida. The company has expanded beyond the Sunshine State with a location in Ohio, two locations in Pennsylvania, and one location in Utah, and we have even more locations coming in Georgia, New Mexico, Utah, Tennessee, and Michigan. Our team will be scouring the country for the ideal pairing of location and franchisee. We welcome input from barbecue lovers everywhere who want us to consider their hometown for the future site of a Woody’s franchise. ”

Prospective franchisees are encouraged to visit the Woody’s Bar-B-Q website at http://www.woodys.com and click on the franchise page to download the brochure. To begin a discussion about opening a Woody’s Bar-B-Q Express or Woody’s Bar-B-Q Restaurant, Tra Williams can be reached via phone at 904-992-0594 ext. 36 or via e-mail at tra@woodysbarbq.com.

About Woody’s Bar-B-Q

After opening their first Woody’s Bar-B-Q in 1980, partners Woody Mills and Yolanda Mills-Mawman have spent the past three decades setting the “bar” higher for great Southern Bar-B-Q. From the humble beginnings of just one location in Jacksonville, Florida, a shared passion for Bar-B-Q, and a dog-eared collection of recipes, Mills and Mawman have grown the Woody’s Bar-B-Q brand to locations reaching from the Deep South where Bar-B-Q is king to the Northeast and Western fronts. Perhaps best known for their legendary melt-in-your-mouth slow-smoked Signature Baby Back Ribs, Woody’s has also built quite a following among patrons with their secret recipe Bar-B-Q sauces and meats, as well as their freshly prepared side dishes. For more information and a list of locations, visit http://www.woodys.com. To learn more about becoming a Woody’s Bar-B-Q franchisee, visit http://www.woodys.com/franchise/.


Tammy Poudrier
Director of Marketing
Woody’s Bar-B-Q
904-992-0556 ex 30


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