TRAVERSE CITY, Mich., Jan. 7, 2013 – The year is starting with a bang in Traverse City as Michigan-based BIGGBY COFFEE returns to the city and celebrates its grand opening on Tuesday, Jan. 22! After more than a three year hiatus in Traverse City, BIGGBY is returning right where it left off at 1535 South Division St., and will bring back the world’s best coffee and the happiness that goes along with it!
Located in the Kid’s Creek Plaza, the store will offer 99 cent Caramel Marvels (hot or iced) all day long on the 22nd, as well as other daily deals for the remainder to the week! Customers can download and print their coupons for each day by visiting: http://bit.ly/WX6OJn
New store franchisee, Kip Miller, said he knew BIGGBY has been missed in the area and wanted to be the one to bring it back. “Traverse City is a great place, and I knew BIGGBY was needed back here,” he said. “I’ve gotten a great response from the community already, and have heard residents talking about how excited they are to have BIGGBY back.”
Miller, a Michigan native, said he has watched BIGGBY develop and expand over the years. After a successful college hockey career at Michigan State University, he played a total of 12 seasons in the National Hockey League, and from his travels, said he has yet to experience a coffee concept quite like BIGGBY.”
“BIGGBY sets itself apart from other coffee chains because it’s more than just a place with great coffee. BIGGBY is about the experience and great customer service, which you’re not going to find elsewhere. People want a coffee shop to call their own, and they will be able to do that at my store.”
The location will be open Monday- Saturday 6 a.m. – 9 p.m. and Sunday 7 a.m. – 9 p.m. The store will feature free Wi-Fi and offer the full Biggby Coffee menu, including the new Reduced Calorie Salted Caramel Latte. You can follow the store on Twitter: @BiggbyTraverse.
East Lansing, Mich.-based Biggby Coffee opened a single store in March of 1995 based on the founding principle that coffee-lovers and the coffee-curious alike would benefit from a less pretentious approach to the standard gourmet café paradigm. Biggby Coffee introduced connoisseur-worthy drinks with pronounceable names like Teddy Bear and Caramel Marvel, and barista staff surprised guests with simple gestures like free kazoos and bouncy balls for no other reason than to brighten their day. The “Big ‘B’” on the orange background caught on, and today Biggby Coffee has 164 cafes open or under contract across nine states including: Michigan, Ohio, Illinois, Indiana, South Carolina, Wisconsin, Florida, and Texas. For more information, visit www.biggby.com.