Nurse Next Door Home Care Franchise Has Few Real Competitors, Survey Shows
Franchise Candidates Needn't Worry About Hyper-Competitive Field -- Few Companies Can Match Nurse Next Door's Caring, Service
VANCOUVER, BC - (Marketwire - Jan 16, 2013) - A recent study commissioned by Nurse Next Door, a rapidly growing home care franchise system, shows that few companies can compete with Nurse Next Door's quality and breadth of service and responsiveness to clients -- even in an industry that seems highly competitive.
"Since Ken Sim and I founded Nurse Next Door in 2001, we've discovered most companies that self-classify as home care companies are small independents with limited resources, affiliates of corporate health care systems, or, in the United States, dependent on Medicaid and Medicare-reimbursed clients," said Nurse Next Door CEO John DeHart. "Only 17 percent of home care companies offer both medical and non-medical care, and no private care provider we know of has our level of franchise partner support or cheerful, life-affirming culture."
Last year, Nurse Next Door set out to prove the hypothesis with a survey in a mid-sized American market. The company chose Chattanooga, Tenn., with an MSA population of roughly 530,000, about 75,000 of them over 65. The results exceeded even Nurse Next Door's expectations:
- Of the 59 Chattanooga-area companies that self-identified as home care businesses, 43 were associated with doctors, hospitals and other health care providers, or depended mainly on Medicare and Medicaid reimbursements for income rather than payments from private clients.
- Researchers called the remaining 16 companies at 8 p.m. two Saturdays in a row, and six never answered or returned voicemails.
- Of the remaining 10, six used an outside service to answer the phone and informed researchers that no one from the company would be available until Monday morning.
"Our Care Services Platform ensures that someone in need can reach a Nurse Next Door representative 24/7, every week of every month of every year," DeHart said. "Our culture, which emphasizes celebrating life, sets us apart from every other home care company."
Nurse Next Door is one of North America's fastest growing home care providers, dedicated to delivering flexible, affordable and quality care options to seniors. Nurse Next Door has more than 60 locations across North America and is focused on becoming a globally admired brand.
For information visit: www.nursenextdoorfranchise.com.
Vice President, Marketing and Communications
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