Activerx Announces Plans to Expand In New England and South Carolina; Also Discloses Plans to Open Second Active Aging Center in Texas
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Activerx Announces Plans to Expand In New England and South Carolina; Also Discloses Plans to Open Second Active Aging Center in Texas

Arizona-Based Company Attracts Two New Regional Developers to Expand Nationwide Network of Active Aging Centers

January 22, 2013 // // CHANDLER, Ariz. – ActiveRx, a Chandler, Ariz.-based company that provides the environment, the system and support network to facilitate meaningful lifestyle changes that can improve the overall health and function for millions of older adults, has announced the finalization of two new regional development agreements in South Carolina and southern New England, and an additional new franchisee in the Dallas, Texas area.

The announcement was made by Matt Essex, founder and chief executive officer of the rapidly expanding company that currently has seven ActiveRx Active Aging Centers open or under development in the states of Arizona, California, Illinois, Michigan and Texas.

Essex said the two new regional development agreements have been finalized with Paul Reilly of Westborough, Mass. who will serve as regional developer for the states of Massachusetts, Rhode Island and Connecticut, and Mark Osborn of Charleston,, S.C. who will serve as regional developer for the Palmetto State.

Reilly – who expects to open his first Active Aging Center sometime this summer in the Metro-West area of Boston – said he hopes to have “15 to 20 locations up and operating throughout southern New England within the next three years.”

Osborn indicated he is close to finalizing an agreement to open his first center in Mt. Pleasant, S.C. this June or July. “We also believe we will have approximately 20 Active Aging Centers open in South Carolina and the Augusta, Ga. area within the next 36 months,” Osborn said.

In conjunction with the announcement of the two new regional agreements, Essex also announced that ActiveRx will open a second north Dallas location under the supervision of regional developer Mark Phillips.

The company’s second Texas center is expected to open during the second or third quarter of this year.

“We feel New England and South Carolina are perfectly suited to our concept that answers a dilemma for millions of older Americans who believe they can no longer address the physical challenges facing them,” Essex said. “We are excited about having Paul and Mark as our newest regional developers to introduce our concept that offers a variety of proprietary programs and services validating that the physical problems and pains of aging are preventable.”

In addressing the second Dallas location, Essex said, “We have experienced a phenomenal reception to the ActiveRx concept in our McKinney center, and expect a similar response to the opening of another unit in a second north Dallas suburb. We feel confident that Texas can become one of our most successful markets.”

ActiveRx is opening a network of Active Aging Centers throughout the country that are helping aging adults recognize the fact that they do not have to “let nature take its course” in regarding physical limitations and diseases that often impede independent living and a high quality of life.

The ActiveRx System is based upon more than a decade of scientific research on the direct correlation between strength and aging. Patients regain and maintain strength through proper evaluation – the ActivEval, Active Physical Therapy and Strengtherapy™ which work in concert to enhance patients’ mobility, agility and balance so they can sustain their independence and autonomy.

ActiveRx Active Aging Centers provide a full continuum of services that are proven to facilitate long- term, meaningful lifestyle changes. Strengtherapy™-- the company’s signature ongoing wellness membership was developed by the ActiveRx scientific advisory board, which consists of nationally renowned geriatric research scientists, exercise physiologists and physical therapists with more than 100 years of collective experience.

Through the implementation of a personal and highly-customized system, founded on more than a decade of scientific research and evidence-based practices showing the direct correlation between strength and wellness among older adults, ActiveRx is helping this ever-increasing demographic group sustain independent living and autonomy.

“Our battle cry to this population is ‘Choose How You Age’ because we know the difference between aging the usual way or redefining your aging is truly a matter of choices,” said Essex, who developed and evolved the business model to fill the evident voids that exist in the healthcare system for serving older adults.

"Both our own research and others continues to validate that strength loss in aging is the number one contributor to falls, loss of mobility, and loss of ability to remain physically active,” Essex added. “The good news is that strength loss is preventable and strength can be regained at any age. And this leads to a cascade of health benefits that are almost unquantifiable, except to say that we are changing lives in a big way!” he said.

Michael Hutta, chief operating officer at ActiveRx who heads up company franchising and regional development efforts, said the company’s success in attracting regional developers and new franchisees has been the result of a sound business model that provides a wide assortment of services that enhance the chances for an operator’s success.

“Not only do we offer a unique business opportunity,” Hutta said, “but we provide our development partners and franchisees with a wide assortment of services in the areas of site selection, hiring and training support, marketing and advertising assistance, a sophisticated web-based back-office system, and a variety of other value-added benefits. The ActiveRx concept seems to resonate with entrepreneurs in all parts of the country.”

The company continues to look for additional regional developers and franchisees, Hutta said. “ActiveRx is well-positioned to become the nation’s leading provider of Active Aging Centers with our system that allows mature adults to age actively and independently.”

About ActiveRx

Prospective franchisees and regional developers can obtain additional information about ActiveRx by contacting Hutta at (480) 840-1460 or Additional information can also be found online at


Tony Kingsbaker
Tony K & Associates
(480) 595-2857



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