Valpak® Partners with Yasabe.com to Enter the US Hispanic Marketplace
(LARGO, FL – Jan. 8, 2013) – Valpak Direct Marketing Systems, Inc., a leader in local print and digital coupons, today announced that it will partner with YaSabe.com to enter the expanding US Hispanic market. YaSabe, the leading provider of local information for US Hispanics, will enable users to find and discover Valpak coupons and special offers online and from their mobile phones.
“We are pleased to be able to reach out to the Hispanic community and offer values and savings,” said Michael Vivio, President of Valpak/Cox Target Media. “Valpak is dedicated to helping families save money anywhere@anytime, and we’re happy to be able to do just that and now serve the Hispanic community in a meaningful way through online and mobile searches,” said Vivio.
Users can now search for coupons in Spanish or English at YaSabe.com, Google, and Bing and on other partner platforms such as Univision.com, where Hispanics go online.
Local merchants and service providers offering discounts and specials through Valpak are highlighted and users can filter their search results to see only businesses offering specials. The website is updated constantly with new offers, allowing users to find and discover valid special offers from local merchants in their communities.
US Hispanics represent the fastest growing group of consumers in the country and the fastest growing group of internet users as well.
- According to the Pew Hispanic Center, Latinos in the US have embraced technology, especially the mobile internet, to access information and help them to improve their quality of life.
- According to research firm Relevant Insights, 6 out of 10 Hispanic households use coupons, with Cubans leading the way, followed by Puerto Ricans, other households of Hispanic heritage, and Mexicans.
- With over 31 million Hispanics online, 70% regularly access the internet via mobile; the Hispanic demographic is super-wired and highly attracted to culturally relevant content.
“Coupons are a natural extension of YaSabe and our relationship with Valpak lets us offer valuable content to Hispanic consumers all over the country,” said Zubair Talib, CEO of YaSabe. “Our users are already actively searching for local deals and coupons. “
YaSabe provides mobile and local search for U.S. Hispanics, offering unique content and innovative technology to help consumers find and discover local businesses, coupons and jobs for Spanish speakers. The company also provides a human-powered social concierge service for Hispanics called Ayudame (‘help me’) where consumers can ask YaSabe’s experts and others for help in finding the right local business. Launched in 2010, YaSabe has already provided results for millions of queries from Hispanics searching online for local businesses at YaSabe.com and from Google, Bing and other websites like PaginasAmarillas.com and holaciudad where Hispanics go online. YaSabe offers local businesses and national brands simple and cost-effective ways to reach and influence Hispanic consumers who are searching online. YaSabe was awarded the Top Hispanic Digital Media Innovation of 2011 at Portada’s 5th Annual Hispanic Digital and Print Media Conference. For more information, please visit www.yasabe.com.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com®, an online site for printable coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as apps for smartphone platforms For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Cox Target Media, providers of Valpak, a leading North American direct marketing company and Savings.com, a leading online coupon site and community. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
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