January 24, 2013 // Franchising.com // ATLANTA - Pretzelmaker® is celebrating sweethearts across the country this Valentine's Day in a big way. The new Heart-Shaped Pretzel from Pretzelmaker® comes complete with red salt and is the perfect Valentine's Day treat for those wanting to celebrate of the holiday with their loved one. Pretzelmaker® is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.
Pretzelmaker® wants everyone to enjoy this special treat by becoming a fan of the Pretzelmaker® Facebook fan page to receive a coupon for a free Heart-Shaped Pretzel. This coupon is only available for download on February 4th.
The limited edition pretzels, artfully shaped like a heart, are available in locations nationwide now and are replacing Pretzelmaker's® Salted Pretzel in participating stores between Thursday, February 7th and Thursday, February 14th. The Heart-Shaped Pretzel is decorated with red and white salt, making it an ideal themed snack for the holiday.
"Pretzelmaker's® Heart-Shaped Pretzel offers a fun, new treat to enjoy this Valentine's Day season," said Julie-Ann Reid, brand director, Pretzelmaker®. "We have unveiled this product innovation as a new and fun way to engage our customers through the spirit of the holiday."
Become a fan of the Pretzelmaker® Facebook fan page, www.facebook.com/pretzelmaker, or join in the Valentine's Day conversation by following the national Twitter handle, @Pretzelmaker®. For more information about Pretzelmaker's® full line of menu choices, as well as a way to stay up to date on all of Pretzelmaker's® campaigns, join Pretzelmaker's® exclusive e-mail fan club at www.pretzelmaker.com.
Since 1991, Pretzelmaker® has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, the portable Pretzel Bites, and the new portable Flavored Pretzel Bites. Following integration in 2010, the Pretzelmaker® brand now also includes Pretzel Time®. Pretzelmaker® is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam and Mexico.
Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes four quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® as well as two retail franchise concepts: TAF® and Shoebox New York®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with $5 billion of capital under management and substantial franchise management experience.
SOURCE GLobal Franchise Group