Planet Fitness Returns to 'The Biggest Loser' With Bigger Presence

Gym Chain Amps Up Presence on New Season of NBC's Weight-Loss Reality Show

NEWINGTON, N.H. - Jan. 29, 2013 // PRNewswire // - Planet Fitness, the gym franchise known for its Judgement Free Zone® atmosphere and friendly prices, has returned to primetime on NBC as the national gym sponsor of The Biggest Loser, which premiered on Sunday, January 6th. The NBC reality-show airs Monday nights at 8pm ET/PT through March 18.

This season, viewers will continue to see contestants transform themselves using Planet Fitness equipment at the gym located at The Biggest Loser ranch. Additionally, Planet Fitness will be in the show storyline and sponsor a show challenge. In some episodes, show contestants will work out at Planet Fitness gyms near their homes.

Planet Fitness also released a new TV ad campaign shot by Red Tettemer + Partners, titled "Gymtimidation," running nationwide and appearing during episodes of The Biggest Loser throughout the season.

"We're excited to be back on The Biggest Loser and helping to transform these contestants lives," said Dawn Sullivan , Director of Marketing, Planet Fitness. "Our product is a tool that can be used by anyone. We love watching that happen both in our gyms and week after week on The Biggest Loser."

The Biggest Loser, which debuted on NBC in 2004, attracts nearly 7 million viewers a week.

About Planet Fitness

Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing gym franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.

Planet Fitness, which opened its 600th location December 27th, 2012, has grown to 3.8 million members and opened more than 100 new locations in 2012, topping 2011.

Planet Fitness prides itself on giving people an unbeatable value – top-notch facilities at extremely low prices, and an atmosphere that focuses on the needs of occasional or first-time club members, rather than hard-core fitness fanatics. All Planet Fitness gyms feature a huge selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

SOURCE Planet Fitness



Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café that features top-quality branded cookies, baked goods, coffee, ice cream...
Jimmy's Egg
Jimmy's Egg is now offering a unique opportunity to a select number of franchisees seeking to develop our proven brand in new markets.
Jimmy John's Sandwiches
One of the fastest growing franchises in the U.S., Jimmy John’s has been making fresh, fast, tasty sandwiches since 1983.
IceBorn Water and Ice Vending
IceBorn was developed to be the premier consumer water and ice vending brand.
Massage Envy
Massage Envy clinics are designed to provide a compelling image, an inviting and functional environment and the highest degree of operational...

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)