DALLAS - Feb. 4, 2013 // PRNewswire // - While the Fiscal Cliff has come and gone, there is another cliff on the horizon – the Fitness Cliff. With the start of the New Year, millions of Americans resolved to get back into shape but as February approaches, the countdown to the end of most of these New Year's Resolutions has begun. According to data issued from Gold's Gym, the leading authority on health and fitness, February 7th is the day New Year's Resolutions go astray – with gym check-ins beginning to steadily decline and members losing focus on their goals.
"We live in a world where every year, things get faster – from the way we work to the technology we use. But when it comes to New Year's Resolutions, transforming your body takes time and patience," said Dr. Belisa Vranich , author and renowned clinical psychologist. "As February rolls in, the frustration of not seeing the results they feel they have earned begins to reach its peak – leading to a decrease in motivation and ultimately a failure to keep their resolution."
Gold's Gym identified February 7th as the Fitness Cliff after studying check-in patterns at gym locations around the country over a three year period. Following the initial spike that occurs after January 1st, the company identified a gradual decline in check-ins beginning on January 30th, with the biggest drop occurring 38 days out on February 7th.
With the Fitness Cliff rapidly approaching, Gold's Gym teamed up with Dr. Vranich to create a list helping at-risk individuals identify the top five signs that their New Year's Resolution is failing. These signs include:
For consumers experiencing any of these signs and worried that they are headed off the Fitness Cliff, Gold's Gym Fitness Institute expert and celebrity trainer Mike Ryan recommends the following five tips to getting back on track.
Most importantly, Gold's Gym is encouraging at-risk members to "get off the ledge" and head to their nearest Gold's Gym for a free fitness consultation with a certified personal trainer who can help them refocus on making their New Year's Resolution a reality in 2013. As an added incentive, Gold's Gym is including a free 7-Day VIP pass (goldsgym.com for locations) with this consultation. To claim this pass, consumers are invited to go to www.goldsgym.com.
Established in Venice, Calif. in 1965, Gold's Gym is the most recognized gym chain in the world with more than 650 locations in 37 states and 28 countries. The iconic brand ranks in the top 15 percent of Entrepreneur magazine's 2011 "Franchise 500." Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3 million members worldwide, Gold's Gym helps all kinds of people achieve their individual potential through fitness. For more information please visit www.goldsgym.com, www.facebook.com/goldsgym or www.twitter.com/goldsgym.
SOURCE Gold's Gym