February 05, 2013 // Franchising.com // Fairfax County, Va. - National kids gym franchise Great Play is coming to Northern Virginia. Oakton resident Christie Talbot recently signed a development agreement for three Great Play gyms in the Fairfax County and Ashburn territories, and plans to sign a lease for her first location in early 2013. The unique gym concept will offer fun-filled motor skill, sports skill and physical education classes for children ages six months through fifth grade.
Prior to Great Play, Talbot spent two decades in the telecommunications industry. When the company restructured, however, she decided to leave the corporate world behind to pursue her dreams of owning a business.
“The timing actually worked out incredibly well, all things considered,” Talbot said. “My career was successful and lucrative, but after a while I realized I wanted to find a new level of personal fulfillment.”
The mother of two children ages 7 and 9, Talbot said she wanted a business that would give her the flexibility to be there for her own kids while marrying her passions for fitness and children.
“I want a business where I can leave every day with a smile on my face,” she said. “When I learned about Great Play, it quickly became clear it was the perfect match – I get to interact with kids all day and teach them the value of a healthy, active lifestyle. It’s the ideal combination of a strong business model and a fulfilling career.”
Talbot is currently in the process of scouting the perfect location for her new Great Play, and says she plans to have a lease signed in the first half of 2013. She hopes to be up and running before the end of the year.
“I’m thrilled to bring this concept to Northern Virginia and I know this area is the perfect market for this concept,” she said. “Great Play has the best and most comprehensive offering in the children’s fitness category, and I’m confident it will be a success.”
At Great Play, classes are conducted in a patented Interactive Arena™ that uses computer technology, image projection and directional sound to bring the space to life. Great Play differentiates itself from other children's gyms in three main ways. First, Great Play classes are conducted in a patented Interactive Arena™ that uses proprietary computer technology, image projection, sensors and directional sound to bring the space to life and to turn practicing newly learned skills into fun interactive games for kids. Second, for children five and under, where most programs are gymnastic-centric, Great Play covers the full set of motor skills (including all the major locomotor, manipulative and stability skills) needed to help kids become athletically competent as they grow up. And third, with its technology making it possible to change the look and feel of the space throughout the day, and being unencumbered by immovable gymnastics equipment, Great Play has incorporated after-school programs for children in grades K to 5 in the same space, including sport skills, dance and physical education programs. Collectively these allow franchise owners to serve a broader customer base and keep them for a much longer enrollment.
Great Play was recently ranked in Entrepreneur magazine’s Franchise 500®, the world’s first, best and most comprehensive franchise ranking. Recognized by entrepreneurs and franchisors as a top competitive tool of measurement, the 2013 Franchise 500® places Great Play as 386 for its exceptional performance in areas including financial strength and stability, growth rate, and system size.
Great Play currently has 16 franchised gyms open or in development, with 10 more planned for 2013. For more information, visit www.greatplay.com.
SOURCE Great Play