Back Yard Burgers Launches Bold and Crunchy Fish Sandwich

Better Burger Chain Launches New Fish Sandwich Just in Time for Lent

February 12, 2013 // Franchising.com // NASHVILLE, Tenn. – Just in time for the Lenten season, Back Yard Burgers is adding a meat-free option for its guests, the Bold and Crunchy Fish Sandwich, available through March 31, 2013 at all of Back Yard Burgers’ 83 locations.

The new fish sandwich – the first system-wide for Back Yard Burgers, known for its big and juicy char-grilled burgers – is a crunchy tortilla-crusted tilapia fillet, topped off with a blackened creole mayo and served up on a bakery-fresh toasted roll.

“We are so pleased to offer our guests the first fish sandwich in our 25 year history,” said Back Yard Burgers Chief Marketing Officer, Monte Jump. “We believe that we are offering our guests the best fish sandwich in the marketplace.”

The spring menu promotion will also include a new chicken sandwich. Following Back Yard Burgers’ tradition of limited time offerings with bold flavors, the Spicy Chicken sandwich is a tender chicken fillet seasoned with a kick.

Both sandwiches are available as a combo, including a regular fry and drink, and are made to order. E-club members, and those customers that sign up for the e-club, will receive special offers on the limited time menu offerings, including a Spicy Chicken sandwich combo for just $4.99 (regular price $5.49) and The Bold and Crunchy Fish Sandwich Combo for just $5.99 (regular price $7.49). The LTOs will be supported with 15 and 30 second TV commercials that can be viewed here.

About Back Yard Burgers

Back Yard Burgers operates and franchises quick-service restaurants in 20 states, primarily in markets throughout the Southeast. The restaurants specialize in char-grilled, freshly prepared, and great-tasting food, all at moderate prices. As its name implies, Back Yard Burgers strives to offer the same high-quality ingredients, special care and prep methods typified by outdoor grilling. Its menu features made-to-order, gourmet Black Angus burgers, chicken sandwiches char-grilled over an open flame, fresh and creative salad offerings, chili, and other specialty items, including hand-dipped milkshakes, fresh-made lemonade, and freshly baked cobblers. Headquartered in Nashville, Tenn., Back Yard Burgers owns, operates and franchises 83 restaurants primarily in the Southeastern United States. Please visit www.backyardburgers.com for more information.

Photos: https://www.dropbox.com/s/zq3jvgc5ygn7g9o/Images%20for%20BYB.zip

SOURCE Back Yard Burgers

Media Contact:

Ellen Weaver Hartman
ellen@hartmanpr.com
678 399 3335 office
770 355 8855 cell

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Sonic Drive-In
Here's your chance to own a SONIC® Drive-in Franchise Restaurant. As the nation's largest drive-in chain, SONIC® has successfully served up hot,...
Sears Home Services
You can become part of the Sears family and tradition by purchasing a Sears Home Services franchise. We are seeking entrepreneurs who want to own...
School of Rock
With more than a decade of experience and over 170 schools throughout North and South America, Africa and Asia Pacific, School of Rock is the leader...
Chronic Tacos
Chronic Tacos is a California inspired authentic Mexican grill that celebrates the individuality of our customers. We have developed restaurants...
the inside coup
the inside coup™ is a unique franchise opportunity in a multi billion dollar industry, Direct Mail.

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)