Back Yard Burgers Launches Bold and Crunchy Fish Sandwich
Better Burger Chain Launches New Fish Sandwich Just in Time for Lent
February 12, 2013 // Franchising.com // NASHVILLE, Tenn. – Just in time for the Lenten season, Back Yard Burgers is adding a meat-free option for its guests, the Bold and Crunchy Fish Sandwich, available through March 31, 2013 at all of Back Yard Burgers’ 83 locations.
The new fish sandwich – the first system-wide for Back Yard Burgers, known for its big and juicy char-grilled burgers – is a crunchy tortilla-crusted tilapia fillet, topped off with a blackened creole mayo and served up on a bakery-fresh toasted roll.
“We are so pleased to offer our guests the first fish sandwich in our 25 year history,” said Back Yard Burgers Chief Marketing Officer, Monte Jump. “We believe that we are offering our guests the best fish sandwich in the marketplace.”
The spring menu promotion will also include a new chicken sandwich. Following Back Yard Burgers’ tradition of limited time offerings with bold flavors, the Spicy Chicken sandwich is a tender chicken fillet seasoned with a kick.
Both sandwiches are available as a combo, including a regular fry and drink, and are made to order. E-club members, and those customers that sign up for the e-club, will receive special offers on the limited time menu offerings, including a Spicy Chicken sandwich combo for just $4.99 (regular price $5.49) and The Bold and Crunchy Fish Sandwich Combo for just $5.99 (regular price $7.49). The LTOs will be supported with 15 and 30 second TV commercials that can be viewed here.
About Back Yard Burgers
Back Yard Burgers operates and franchises quick-service restaurants in 20 states, primarily in markets throughout the Southeast. The restaurants specialize in char-grilled, freshly prepared, and great-tasting food, all at moderate prices. As its name implies, Back Yard Burgers strives to offer the same high-quality ingredients, special care and prep methods typified by outdoor grilling. Its menu features made-to-order, gourmet Black Angus burgers, chicken sandwiches char-grilled over an open flame, fresh and creative salad offerings, chili, and other specialty items, including hand-dipped milkshakes, fresh-made lemonade, and freshly baked cobblers. Headquartered in Nashville, Tenn., Back Yard Burgers owns, operates and franchises 83 restaurants primarily in the Southeastern United States. Please visit www.backyardburgers.com for more information.
SOURCE Back Yard Burgers
Ellen Weaver Hartman
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