Expedia CruiseShipCenters Increases Website Inquiries by 65 Percent with Lyris
Data-triggered actions yield impressive digital marketing results for cruise company.
(PRWEB) February 19, 2013 - Lyris, Inc. (LYRI), a leading global provider of digital marketing solutions, today announced that Expedia® CruiseShipCenters®, one of North America's largest sellers of cruise vacations and services, has dramatically improved its business results using Lyris’ cloud-based integrated digital marketing platform. By applying data insights across its digital channels, Expedia CruiseShipCenters has increased website inquiries by 65 percent compared to the prior year.
With Lyris’ data-driven digital marketing solutions, Expedia CruiseShipCenters gathers and uses behavioral data to optimize the effectiveness of more than 60 different email marketing campaigns per month, which engage with more than one million opt-in subscribers. Lyris’ powerful digital marketing analytics, combined with its best practices-based email campaign design and automation capabilities, enables the retail travel company to maximize the revenue impact of each customer interaction.
“We wanted to find a way to get a better understanding of the data we were sitting on,” said Dave Mossop, Manager of Interactive Marketing, Expedia CruiseShipCenters. “With Lyris, we gained a holistic view into our customers’ interests and are able to apply those insights to match relevant content with the right people at the right time. This has dramatically increased our website inquiries and positively impacted sales conversions.”
Since getting on board with Lyris, Expedia CruiseShipCenters has achieved significant benefits, including:
- Increased email open rates to more than 35 percent and click through to nearly 10 percent, using advanced segmentation and personalization
- Grew its subscriber base from 125,000 to more than one million consumers and travel consultants
- Expanded its use of customized email campaigns by 600 percent, now sending more than 5.5 million opt-in emails monthly
- Created customized online marketing campaigns in multiple languages using sophisticated and easy-to-use A/B testing and segmentation capabilities for maximum results
Mr. Mossop continued, “We chose Lyris over other email and digital marketing providers primarily because Lyris is a true solutions partner – not only is their SaaS software platform technologically sophisticated, but their customer service and professional service teams are highly knowledgeable and responsive to our particular needs.”
Expedia CruiseShipCenters interacts with its customers and prospects through its network of independent vacation consultants, lending a personalized approach to the way it leverages data for marketing campaigns. Its approach is unique in that every piece of content delivered is customized to the needs of every recipient, effectively targeting to a “channel of one.” Using Lyris’ open Application Program Interface (API), the company integrates its in-house customer relationship management (CRM) system with its email marketing database allowing for a comprehensive view of customer data.
Mr. Mossop added, “As a sales company, Internet-based and digital marketing is a core component of our marketing strategy, yet it is also the most difficult to manage in terms of tying spend to results. With Lyris, we are able to ensure that each and every campaign is designed to complement the personal relationship between the vacation consultant and prospect, while moving the customer further down the sales process.”
Lyris, Inc. is a leading global provider of digital marketing solutions that helps companies engage with customers in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions, and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms improve marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time digital channel analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises offerings - Lyris ONE, Lyris HQ, Lyris LM - combined with customer-focused services and support. More than 5,000 companies worldwide partner with Lyris to manage and execute sophisticated digital marketing campaigns across email, social, web, and mobile channels.
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About Expedia CruiseShipCenters
Expedia, Inc., the largest online travel company in the world, has partnered with Expedia CruiseShipCenters to provide travelers a one-stop-shop for cruises and vacations. Expedia CruiseShipCenters was founded in 1987 and offers the best value in the industry with 4,000 vacation consultants in more than 170 franchise locations throughout North America. Named a fast-growing franchise by MSN Money, the company offers flexible, rewarding business opportunities for travel consultants and franchise owners with a passion for travel. For more information on joining the Expedia CruiseShipCenters team, visit http://www.expediafranchise.com.
Expedia is either a registered trademark or trademark of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. © 2013 Expedia, Inc. All rights reserved. CST # 2029030-50 and CST # 20893-43
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