National Travel Franchise Leverages Innovation to Increase Bookings

Expedia CruiseShipCenters to discuss success at Marketing Sherpa Email Summit 2013

February 19, 2013 // Franchising.com // Vancouver, British Columbia - Expedia® CruiseShipCenters® – part of Expedia® Inc, the largest online travel company in the world, continues to leverage the latest in marketing and technology innovations to increase bookings through its 170 franchise locations in North America. During their annual river cruise promotion, the “Legendary Rivers Sale”, the company’s dedicated marketing team leveraged database segmentation and behavioral analytics to foster one-on-one relationships between targeted email subscribers their personal Vacation Consultant.

“Often sales organizations think that email marketing will sell everything, but in the travel business, it’s really the human interaction and picking up the phone that closes the sale,” said Dave Mossop, Manager of Interactive Marketing for Expedia CruiseShipCenters. “We have built an email marketing program that uses technology to compliment the sales skills of our Vacation Consultants who get to know the needs of their customers and build relationships with them.”

The campaign, which was launched in 2012, aimed at maximizing the Consultant’s time while providing a personal experience for travelers. An email newsletter was sent out to Expedia CruiseShipCenters’ customers that included a video where they could learn more about a river cruise. When a customer clicked a link to watch the video inside, their Consultant received a notification of their interest, prompting them to give the customer a call. As a result of this personal interaction with these targeted customers, a majority of the time, Consultants would book a sale! During the campaign, Expedia CruiseShipCenters experienced an 81 percent increase in bookings for river cruises over the same time the previous year.

On February 21, 2013, Dave Mossop will be presenting the tactics and findings from the campaign at the Marketing Sherpa Email Summit 2013 at Paris Las Vegas Hotel & Casino. Attendees for the breakout session will learn how Expedia CruiseShipCenters has leveraged dynamic personalization, advanced segmentation and behavioral analytics to generate more web traffic and increase leads.

For more information on Expedia CruiseShipCenters, visit www.cruiseshipcenters.com.

About Expedia CruiseShipCenters

Expedia, Inc., the largest online travel company in the world, has partnered with Expedia CruiseShipCenters to provide travelers a one-stop-shop for cruises and vacations. Expedia CruiseShipCenters was founded in 1987 and offers the best value in the industry with 4,000 travel consultants in more than 170 franchise locations throughout North America. Named a fast-growing franchise by MSN Money, the company offers flexible, rewarding business opportunities for travel consultants and franchise owners with a passion for travel. For more information on joining the Expedia CruiseShipCenters team, visit www.expediafranchise.com.

Expedia is either a registered trademark or trademark of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. © 2013 Expedia, Inc. All rights reserved. CST # 2029030-50 and CST # 20893-43

SOURCE Expedia CruiseShipCenters

Media Contact:

Stacy Rubenstein
Fishman Public Relations
847-945-1300, ext. 259
srubenstein@fishmanpr.com

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