Paris - February 8, 2013 – Potentialpark, a European specialist in employer branding and online recruitment research, publishes its annual ranking of companies according to their online HR communication tools. Accor is rated best in France (out of 125 companies observed) and fourth in Europe (out of 600) in the “online communication” category. This overall ranking combines all four of Potentialpark’s other rankings, in which Accor also scored well.
Online application ranking. AccorJobs.com is now ranked 1 st in France, after coming 2 nd in 2011. Accor’s recruitment website, which is available in 12 languages, notched up 5.1 million visits in 2012, featured nearly 20,000 job and traineeship offers and received over 500,000 applications. In 2012, AccorJobs.com implemented a host of innovations, including videos with advice from Accor recruiters around the world to help candidates with their applications and a new system so they can customize them (up to four CVs and four motivation letters can be created in one account).
Social networks ranking. The novelties added to HR’s e-marketing policy on social networks in 2012 enabled the group to enter the classification directly in 2 nd position. Accor, which has been on Youtube and LinkedIn since 2011, extended its presence to Facebook (Facebook.com/Accorjobs) and Twitter (Twitter.com/accorjobs) this year.
Career website ranking. Accor.com ranks 3 rd in France and 5 th in Europe. The website’s “Recruitment & Careers” section features an introduction to Accor, employee video and podcast testimonials, a “Which jobs would suit you best?” quiz and a dedicated students and graduates space.
Mobile site ranking. Propelled by the launch of its mobile website m.accorjobs.com, Accor entered this worldwide category directly. Its website advertises all the group’s vacancies, and also features videos, news and information about Accor.
These rankings are based on input from students in higher education institutions and universities (4,000 students from 40 establishments for the France ranking and 20,000 students from 5,000 establishments for the Europe ranking).
Accor, the world's leading hotel operator and market leader in Europe, is present in 92 countries with more than 3,500 hotels and 450,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Grand Mercure, Novotel, Suite Novotel, Mercure, Adagio, ibis, ibis Styles, ibis budget and hotelF1 - provides an extensive offer from luxury to budget. With more than 160,000 employees in Accor brand hotels worldwide, the Group offers its clients and partners 45 years of know-how and expertise. www.accor.com | www.accorhotels.com 2
VP Global Media Relations
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