Great Clips' Social Media Campaign Introduces "Clip Notes"
February 21, 2013 // Franchising.com // MINNEAPOLIS - Life can certainly throw us some curve balls. Imagine, while trying yoga, you somehow manage to tie yourself into a pretzel. What would you do? You split your pants severely while bending over to pick up a quarter in public. What do you do? Your buddy gets swallowed by a 10-foot Venus flytrap while looking for his golf ball in the rough. What do you do? Don’t you wish you had notes to help you navigate your way out of life’s rough spots?
Great Clips, the world’s largest salon brand, will award people for their advice through “hairy” situations with a new social media campaign. As part of its Write a Helpful Note. Win a C-Note. Facebook Contest, the company will post an uncomfortable life situation on its social media sites, and contestants will win money for posting on the company’s Facebook page their helpful notes to get through each situation. The online contest coincides with Great Clips’ new ad campaign featuring a 10-foot Venus flytrap that swallowed a golfer. The campaign promotes how life would be easier with notes to help us along the way.
This social media campaign promotes Great Clips’ new innovation called “Clip Notes™“—technical notes used by stylists to enhance consultations. When you get your hair cut at Great Clips, the stylist will update your haircut notes or “Clip Notes” on the computer so any stylist can pull up the notes and give you the same great haircut on your next visit.
“We value our customers’ loyalty and want them to keep coming back for a consistent, quality haircut that makes them feel great,” says Rhoda Olsen, Great Clips CEO. “None of our competitors are offering such innovative solutions. With ‘Clip Notes’, we remain the industry leader by enhancing the customers’ experience through technology.”
The social media campaign runs through Feb. 28 (Monday-Friday). During the campaign, Great Clips will award a “C-Note” ($100 bill) to selected winners based on the helpful notes posted for each hairy situation. There’s also an opportunity to win 25 C-Notes ($2,500) at the end of the contest period for those who fill out an entry form after watching the company’s newest ad featuring a 10-foot Venus flytrap.
About Great Clips, Inc.
Great Clips, Inc. was established in 1982 in Minneapolis. Today, Great Clips has more than 3,200 salons throughout the United States and Canada, making it the world’s largest salon brand. Great Clips salons employ nearly 30,000 stylists who receive ongoing training to learn advanced skills and the latest trends. Make Great Clips your choice for value-priced, high-quality haircare for men, women and children. No appointments needed, and salons are open nights and weekends. And, it’s more convenient than ever with Great Clips’ Online Check-In and Clip Notes. To check-in online, visit www.greatclips.com or download the app for Android and iPhone. For more information about Great Clips, Inc. or to find a location near you, visit www.greatclips.com.
SOURCE Great Clips, Inc