February 22, 2013 // Franchising.com // Greenwood Village, Colo. - Great Play entered the competitive children’s gym category just a few years ago with a highly differentiated and greatly improved offering, and has quickly asserted itself as a category leader. The company is on a fast track to a highly successful 2013 as well: Since the beginning of the year, the company has announced its first multi-unit agreement and has been recognized by major franchising authorities for its strong business model.
“We’re following up on a strong year in 2012, but we expect 2013 to be even better,” said Great Play co-owner Keith Camhi, who founded the franchise with his wife Jyl.
Recently, Great Play has received extensive recognition throughout the franchising community for its innovative product and company growth. The company was recently ranked in Entrepreneur magazine’s Franchise 500®, recognized by entrepreneurs and franchisors as a top competitive ranking system. The 2013 Franchise 500® places Great Play as No. 386 for its exceptional performance in areas including financial strength and stability, growth rate, and system size. Entrepreneur also named Great Play one of its “Top 50 New Franchises” for the year. In addition, Great Play was named a “Top Franchise” in children’s services by the Franchise Business Review, based on receiving top marks in its category for franchisee satisfaction.
In early January, Great Play also announced a three-unit development agreement – the company’s first multi-unit deal – in Fairfax County, Va. The company also announced a new fractional franchise model which will allow fitness center owners to add Great Play’s patented Interactive Arena™ to existing facilities, further expanding Great Play’s reach in the kids’ gym category.
Great Play differentiates itself from other children's gyms in three main ways. First, Great Play classes are conducted in a patented Interactive Arena™ that uses proprietary computer technology, image projection, sensors and directional sound to bring the space to life and to turn practicing newly learned skills into fun interactive games for kids. Second, for children five and under, where most programs are gymnastic-centric, Great Play covers the full set of motor skills (including all the major locomotor, manipulative and stability skills) needed to help kids become athletically competent as they grow up. And third, with its technology making it possible to change the look and feel of the space throughout the day, and being unencumbered by immovable gymnastics equipment, Great Play has incorporated after-school programs for children in grades K to 5 in the same space, including sport skills, dance and physical education programs. Collectively these allow franchise owners to serve a broader customer base and keep them for a much longer enrollment.
Great Play currently has 16 franchised gyms open or in development, with 10 more planned for 2013. For more information, visit www.greatplay.com.
SOURCE Great Play