Jamba Enhances Sip to Support Charitable Fundraising Program
Partnership with Marqeta expands donation network and program capabilities.
EMERYVILLE, Calif. - (BUSINESS WIRE) - Feb. 21, 2013 - Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, announced today major enhancements to its Sip to Support™ community fundraising and customer loyalty program. Sip to Support first launched in 2010 as a program for customers to give 10% of their check back to charities and community organizations of their choice. Due to rapid growth and extensive participation in the program, Jamba® has chosen to partner with Marqeta, an online- to-offline commerce and payments platform, to provide the enhanced resources and technology necessary to take the program to the next level.
The Sip to Support program is a strategic element of Jamba's longtime commitment to supporting schools and community organizations that encourage health and wellness. The program provides year-round fundraising tools for schools and community organizations to raise valuable resources and a low-effort, but high impact way for their supporters to help raise funds with no extra out-of-pocket expense.
With Marqeta’s technology powering the Sip to Support program, individuals are now able to pre-load funds onto their Jamba Juice Sip to Support Marqeta Card. The Card serves as the method of donation and payment, while also unlocking special Sip to Support rewards from Jamba. In addition, the Sip to Support Card provides access to local and national offers at all participating Jamba locations and other participating retailers on the Marqeta platform. The process for charities and community organizations is equally fluid. They now only need to direct supporters to sign up through Sip to Support’s website at jambajuice.marqeta.com. Organizations will also be able to use the site to track funds raised, number of supporters engaged and timing of fund distributions.
“Jamba’s commitment to supporting healthy active communities starts at our stores, but is fueled everyday by the engagement of our loyal customers and their individual conviction and dedication to promoting wellness,” said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. “We are constantly seeking new and innovative ways to reach communities around the world with the important active lifestyle message, and with resources and guidance to get them started along their individual paths. Through a partnership with Marqeta, we have found an exciting way to expand our corporate giving by engaging our customers and their network to direct a portion of their bill toward youth and community organizations they feel compelled to support.”
“Jamba Juice’s Sip to Support program gives customers an easy way to support the charities and organizations they care about most. We’re excited that Marqeta can enable and accelerate the growth of this unique program,” said Marqeta CEO Jason Gardner. “We strongly believe in using our payments platform to support innovative programs at the intersection of retail, healthy living and education. Our technology offers our partners a way to greatly enhance widely adopted programs in market.”
Sip to Support program registration and information can be found on https://jambajuice.marqeta.com.
About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of October 2, 2012, there were 788 store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific offerings and promotions, and find a location near them by visiting the Jamba Juice website at www.JambaJuice.com, becoming a Jamba insider at www.JambaJuice.com/insider, liking our page on Facebook at www.Facebook.com/JambaJuice, following us on Twitter at www.Twitter.com/JambaJuice or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).
Founded in 2010, Marqeta is an online-to-offline commerce and payments platform that empowers large enterprises to better serve their constituents by participating in the payment stream of relevant transactions, enables merchants to capture repeat business and greater customer spend, and gives consumers more money for the things they buy everyday. The company is headquartered in Emeryville, Calif. Learn more about Marqeta at www.marqeta.com or at 888-462-7738. The +M Platform features and capabilities can be found at www.marqeta.com/+m_platform
Source: Jamba Juice Company
Jamba Juice Company
Dir. Corporate Communications