New RE/MAX Design Center: More Mobile, More Social, More Powerful
Modern Marketing Platform Launched at 40th Anniversary Event
LAS VEGAS, NV--(Marketwire - Feb 25, 2013) - RE/MAX R4 Convention -- More than 6,000 top RE/MAX agents and broker-owners gathering for their annual R4 Convention in Las Vegas today will watch the unveiling of the brand-new RE/MAX Design Center during the opening General Session.
The features of the new Design Center are sure to secure its standing as one of the industry's most powerful and comprehensive productivity platforms, providing agents with multichannel connections to consumers through mobile, social, video and an array of other digital and traditional marketing methods -- all in one application. The new RE/MAX Design Center is powered by industry leader Imprev.
"The Design Center has been the envy of our competitors and one of the most loved agent resources since we launched it in 2006," said RE/MAX CEO Margaret Kelly. "It truly revolutionized RE/MAX agent marketing and helped agents better leverage the power of the RE/MAX brand. The new Design Center offers even more automated marketing tools for agents to engage buyers and sellers."
The rollout of the new RE/MAX Design Center, which now features a highly modern, touch-friendly interface, began last Monday and all RE/MAX regions worldwide will have access by March 4.
Industry expert Brian Boero, cofounder of 1000Watt, notes that RE/MAX recognized early on that an integrated marketing platform would provide a competitive advantage to their agents. "Now, most real estate companies know that providing their agents with the right tools is essential to recruit and retain top talent," Boero said. "When you get agents to build all their property and personal promotion materials in one place, it makes it very sticky. These platforms also ensure agents don't screw up your company's brand."
"Imprev has clearly leap-frogged the competition," Boero added.
Renwick Congdon, CEO of Imprev, notes the multi-million dollar, year-long development project to build a new marketing platform for RE/MAX was the largest effort in his company's 12-year history.
"It's an impressive feat for any company," Congdon noted. "The challenge isn't just building a cool product that's easy to use. The challenge is re-creating your product without negatively impacting your existing clients."
"The end result shows what good technology can accomplish -- the automation of important tasks -- from creation to publishing and distribution," Congdon added, explaining that the new marketing platform does the work for the agent, be it a web site, Facebook or Twitter post, email campaign, video, virtual tour, listing presentation, flyer or postcard.
Fundamental to the RE/MAX decision to select Imprev as its key marketing technology provider was the company's track record for reliability. "Last year, the RE/MAX Design Center was always available -- not a second of downtime," Kelly said. "That's something few technology companies ever achieve," she said.
About the RE/MAX Network
Celebrating 40 years of real estate history, RE/MAX was founded in 1973 by Dave and Gail Liniger. These two real estate industry visionaries still lead the Denver-based global franchisor today.
RE/MAX is recognized as one of the leading real estate franchise companies with the most productive sales force in the industry and a global reach of more than 85 countries. Nobody in the world sells more real estate than RE/MAX.
With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $120 million for Children's Miracle Network Hospitals, Susan G. Komen for the Cure® and other charities.
Imprev, Inc. is the leading provider of private-label Marketing Centers for real estate companies and is the industry leader in providing fully integrated, high-quality, personalized marketing materials for more than 150,000 real estate agents worldwide. Imprev technologies maximize the marketing impact for real estate companies and agents, with simple-to-use and cost-effective ways for agents to enhance their own personal image while harnessing the influence of their company's brand. Imprev was established in 2001 and is headquartered in Bellevue, Washington. Visit Imprev at www.imprev.com.
Vice President, Public Relations